There is not a Jan in sight in Yellow’s latest national advertising campaign promoting its online business directory and range of digital marketing solutions via creative house Big Red.

The new Yellow campaign features two TVCs – one targeting consumers encouraging them to choose the best local business for the job on Yellowpages.com.au.

The second TVC – targets businesses and positions Yellow as “Your digital marketing experts”.

This invites business owners to visit yellow.com.au and let Yellow take care of the marketing while they’re busy running their business.

Both TVCs profile five small businesses as the hero of the campaign:

• Lucia Melbourne Hair
• Adriano Carbone Master Tailor
• Little Red Trucks Removalists
• Guests Martial Arts
• Flick Pest Control

The campaign is running for four weeks on TV, radio, OOH, pre-roll and social media across 14 metro and regional areas.

Yellow’s executive general manager, James Ciuffetelli said: “Yellow has been helping Australians connect with the best local businesses for generations, 139 years to be exact, and we hope to continue inspiring Australians to make the start on getting things done – both for consumers and business owners – through the new campaign.”

There are an astonishing 6.2 million searches for businesses on yellowpages.com.au every month, with 1.57 million business listings making it the largest online business directory in the country (data as at April 2019)

CREDITS

Client:

Yellow

Senior Marketing Specialist – Belinda Di Pietro

Marketing Specialist – Jennah Perucich

Agencies:

Big Red

Hatched Media