Yahoo7 has launched a new 360-degree mobile ad format. In an Australian first, the new mobile advertising offering combines 360-degree video, accelerometer mobile technology and virtual reality to create a truly immersive experience for advertisers and audiences.
Yahoo7’s newest ad execution leverages the latest mobile technologies to put the user at the heart of a branded experience. Using Web GL technology and Celtra’s inline video player, the new format gives brands the ability to bring consumers into a controlled virtual reality experience, without the hassle of additional software or third-party applications. The new 360-degree formatlooks at engagement from a new perspective, combining both high-end graphics and video content to immerse users in a rich-media environment. On initiation, users can move their phone around to ‘explore’ a virtual environment that moves and changes around them.
Venessa Hunt, mobile strategy manager, Yahoo7 said: “The new 360-degree ad format looks at mobile advertising from new angles, literally. We’re constantly looking for ways to incorporate emerging technologies or new approaches into our advertising solutions, aligning with our business’ mobile-first strategy. Yahoo7 is commited to innovating to deliver products that help brands connect with audiences in completely different ways.”
The format is highly customisable, allowing advertisers to add their own branded overlays, start and end animations, as well as dynamic or timed branding cards to sit within or outside video content. The new format is highly flexible, with the functionality to operate out of numerous placements and positions across desktop, tablet and mobile.
The new 360-degree mobile ad format is available now.
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]