WPP AUNZ Announces Leadership Changes Across New Zealand Arm

WPP AUNZ Announces Leadership Changes Across New Zealand Arm
B&T Magazine
Edited by B&T Magazine



WPP AUNZ has announced changes to its New Zealand Leadership team.

Managing Director NZ Sven Baker has resigned from his current position and will move to the
transitional role of non-executive Chairman, NZ, at the same time a new, NZ management team has
been appointed. Reporting to Jens Monsees, CEO, WPP AUNZ, the new NZ management team
comprises: Chris Riley (feature image – CEO, GroupM, NZ); Kelly-Ann Maxwell, (CEO Designworks); Luke Pierson (CEO, Wunderman Thompson); and Damian Ferigo, CFO New Zealand, WPP AUNZ.

“Over the almost two decades Sven has been with the company, he has played a pivotal role
overseeing some of NZ’s most successful M&As, has driven growth, spearheaded great campaigns
and has worked hard on collaboration with all the brands within NZ and across Australia,” said Jens
Monsees, CEO, WPP AUNZ.

“Sven is deeply respected across the company for his considered perspective on the business. We
thank him for his commitment and dedication and look forward to working with him in this new
capacity.”

Baker’s career with WPP AUNZ commenced in the 2000s when pre-eminent design company
Designworks became part of the company.

During his time at the helm of Designworks, Sven established himself as a leading strategic and
creative practitioner on both sides of the Tasman. In 2013 Sven was awarded the much-coveted
Designers Institute of New Zealand Black Pin in recognition of his outstanding achievements and
contribution to the design profession.

Baker said: “It’s been an absolute privilege to have worked with our clients and the whole team across
WPP AUNZ. It’s been an amazing ride, but I feel this is absolutely the right time to step back from the
operational side of the business. There’s an incredibly talented group of senior leaders ready and able
to step up and drive this business forward. I’m also excited about shaping the next chapter of my own
career, both within the governance role for WPP AUNZ in NZ, and across broader interests, including
actively supporting the portfolio of technology start-ups that I am becoming increasingly involved with
as an investor and advisor.”

The NZ management team will take the reins immediately and will work together to bring the best of
the WPP AUNZ NZ-based companies to their clients, their teams and the market. Chris Riley,
Damian Ferigo, Kelly-Ann Maxwell (KAM) will be based in Auckland and Luke is based in Wellington.
Together they will manage all the NZ locations.

Riley has spent more than 20 years in advertising, communications and digital working in senior
leadership positions across agencies in the UK and NZ. Maxwell recently moved to New Zealand
from London and is bringing her global operational expertise and passion for creativity to the team.
Pierson has more than 20 years’ experience in business leadership and last year successfully merged
Heyday and J. Walter Thompson to create Wunderman Thompson NZ. Ferigo, who has been with
WPP AUNZ in NZ for three years, will continue to drive commercial and financial management
excellence across all the businesses.

According to Monsees: “In the short time I have been in this market, I have been blown away by the
quality of leadership, and talent, that we have across the company. The NZ team has big ambitions
and we are excited about the future,” he said.

 

 




Please login with linkedin to comment

WPP AUNZ

Latest News

VALE Dennis Merchant – A Giant Of The Media Industry
  • Advertising

VALE Dennis Merchant – A Giant Of The Media Industry

Dennis Merchant OAM, a pioneer of Australian independent media buying, passed away yesterday at age 82. Truly ahead of his time, Merchant started the first independent media buying agency in Australia in 1974. Merchant and Partners was a powerhouse media business initially representing smaller indies that didn’t have the media scale or clout of some […]

Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV
  • Advertising

Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV

Gravity Media confirmed details for the global coverage of this year’s Crankworx Cairns. Gravity Media Australia will deliver the international broadcast technology and production outcome for Crankworx Cairns, the world’s largest mountain bike festival, from 22 to 26 May. Coverage of Crankworx Cairns will be delivered across Red Bull TV. Crankworx, a four-day festival of […]

Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page
  • Advertising

Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page

connecting plots has announced Craig Page as the new Strategy Partner as Tim Collier departs to pursue new opportunities. Lead image: Craig Page, strategy partner, Connecting Plots. Craig Page, esteemed integrated strategist and founder of strategic consultancy WeirdWorks, joined Connecting Plots as a strategy partner to lead the company’s strategic services. Page, who founded WeirdWorks […]

Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton
  • Campaigns

Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton

Louis Vuitton launched a new iteration of its storied ‘Core Values’ campaigns, captured by Annie Leibovitz. The campaign featured Roger Federer and Rafael Nadal as they ascended to the summit of Italy’s Dolomites mountain range. The tagline reads, “There are journeys that turn into legends”. 3,000m high, Nadal and Federer are seen not as competitors […]

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
  • Advertising

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?

This International Biodiversity Day, ANP| WWF and BAR Ogilvy are reinforcing the importance of ‘The Endangered Typeface’ campaign to “protect all animal life”. When talking about the 6th mass extinction, can you really tell the difference a year makes? With the endangered typeface, a living font created in 2023 in a partnership with Associação Natureza […]

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
  • Advertising

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results

On Tuesday, 21 May, the Advertising Council Australia (ACA) will host an all-industry webinar to reveal the findings of the second Create Space census. Close to 2,500 professionals from advertising, media, and marketing participated in the anonymous census in November 2023, providing an updated picture of the industry’s demographics and experiences of diversity, equity, and inclusion. […]

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
  • Advertising

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’

Kieran Moore is one of Australia’s most experienced public relations leaders, having most recently served as the CEO of public relations, government relations, experiential and design for WPP AUNZ, following a six-year stint as the CEO of Ogilvy PR. Now as the director and principal at comms and reputation management consultancy Brangwin and Moore, which […]

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
  • Advertising

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Moët Hennessy NZ Adds Special PR To Agency Roster
  • Advertising

Moët Hennessy NZ Adds Special PR To Agency Roster

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]