“Where Words Fail, Music Speaks…Keep The Aux Cord Close!”: Audio Network’s Advice For The B&T Awards MCs
In the lead-up to this year’s B&T Awards (presented by YouTube), we’re sitting down with each of our sponsors to find out why they’ve decided to throw their support behind the event, and how they recognise and celebrate their own achievements and success.
Here, we chat with Audio Network’s APAC sales director, Troy Barrott…
Why did Audio Network decide to support this year’s B&T Awards?
As the B&T Awards are Australia’s biggest, longest-running and most entertaining awards for the advertising, media and marketing industries, it seemed only appropriate that Australia’s highest quality, internationally-renowned production music company joined the party to provide an exciting soundtrack for this coming-out-of-lockdown event.
During the past six months, we have reshaped the Audio Network APAC business – bringing together a new team of incredibly talented and experienced music professionals, opening our first office in Shanghai, announcing new catalogue deals, local composer and artist signings, and re-establishing our credentials as a world-class music service. So, the B&T Awards will also provide us with a chance to introduce our new team to many of our contemporaries for the first time.
What are you most looking forward to at this year’s B&T Awards?
We work incredibly close with these talented businesses, agencies and individuals throughout the year, helping to tell their stories through the impressive Audio Network catalogue, and we’re looking forward to celebrating the resilience of the creative industries through what has been a tough couple of years, and clinking a glass with friends to toast an exciting future.
What will the winners of this year’s awards represent?
While the awards will shine a light on agency and individual genius, the winners will represent an entire creative community – including the music space – in which we have all had to adapt, reinvent and tap deep into innovative strategies to deal with the drama of the past few years. I have no doubt that many of the people in the room at the B&T Awards will have leaned into music for inspiration (and maybe even some personal salvation) over the past couple of years, and for that we are thankful.
How does Audio Network recognise and celebrate its own achievements and success, be they big or small?
At Audio Network, we honour passion, performance, collaboration, innovation and inclusiveness. Each month, our offices around the globe nominate individuals who have excelled in these areas, and we celebrate their achievements and share our experiences together. We also like to gift each other pot plants and cookies from time to time.
What’s your message to all of the finalists for this year’s B&T Awards?
Good luck and well done! It’s some achievement to be recognised by your peers. And whatever you do, make sure you visit the Audio Network merchandise desk, where we have a few surprises in line for you all!
Do you have any tips for the MCs on holding a crowd at what is sure to be a pretty raucous event?
Where words fail, music speaks…keep the aux cord close!
The B&T Awards are a good excuse for attendees to don their glad rags in celebration. Do you have an outfit picked out already?
Being my first B&T Awards, I’m not really sure what to expect or how far to push it out. What I do know is the Audio Network team are a great-looking bunch, so I’m sure we’ll polish up okay! If you see us and love what you’re listening to on the night, please don’t be afraid to say hello. We can’t wait!
The B&T Awards 2021, presented by YouTube, will be held on Friday 12 November at Sydney’s Hordern Pavilion, kicking off at 6pm (AEDT). Grab your ticket HERE now before they sell out!
B&T can’t wait to welcome guests to the Hordern Pavilion for a COVID-safe event! Adhering to the current NSW Public Health Order, all guests are to provide proof of full COVID-19 vaccination or NSW Health-approved vaccination exemption upon entry to the venue.
Oh, and if you’re wondering which companies and campaigns are up for an award this year, check out parts one and two of our shortlist.
Once again, a huge thanks to YouTube and the rest of our fabulous sponsors for making this year’s B&T Awards possible!
Latest News
Kyle Sandilands On Advertising: “We Want Return Business. It’s No Good Just Taking Someone’s Money”
Today is a big day in radio. After years of dominating the Sydney ratings, the Kyle & Jackie O show is launching in Melbourne. Whilst some have sworn that Melbournians won’t like the controversial show, Kyle Sandilands is confident of its universal appeal. “The only difference if you’re a regular listener is that Sydney market […]
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.