Westpac has delivered its first advertising campaign drawing on the star power of the bank’s partnership with Cricket Australia Via BMF. The new series of three advertisements will air from Sunday October 19 and be broadcast throughout a massive summer of domestic and international cricket, culminating in the 2025-26 Ashes series.
The campaign features Australian cricketers Pat Cummins, Alyssa Healy, Phoebe Litchfield, Alana King, Sam Konstas and Nathan Lyon celebrating those big life moments where It Takes A Little Westpac to get it done.
The ads kick start a significant, fully integrated program including in-stadium experiences, digital acquisition initiatives, and community engagement that fans will have the opportunity to experience throughout the summer.
The new ad campaign comes as the bank today announced Pat Cummins, Alyssa Healy and Phoebe Litchfield as Westpac Ambassadors to lend their star power to initiatives across the breadth of the partnership.
The campaign, developed with Westpac’s strategic brand and creative agency BMF, is the first major creative execution under new chief growth and marketing officer, Michelle Klein.
“This partnership is about more than just cricket—it’s about community, inclusion and momentum,” said Klein.
“It’s a proud moment for Westpac to step up to the crease and show how we’re backing Australians on and off the field. Whether it’s meeting savings goals for a holiday, bidding on your dream home at an auction, or helping businesses to grow and prosper, this new campaign shows it takes a little Westpac, and a little humour, to get it done and achieve your goals.”
“This summer of cricket is set to be huge. Not only is it an Ashes year, but it also marks the first innings of the partnership between Westpac and Cricket Australia and we’re enormously proud to help bring this to life. Just like in sport, the momentum that comes from reaching a financial milestone is worth celebrating, and what better way to do it than with a team of fired-up Aussie cricketers,” said Tom Hoskins, executive creative director, BMF.
Westpac’s partnership with Cricket Australia officially commenced on July 1, 2025
