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B&T > Media > “We Are Here To Stay!” TikTok Avoids US Ban
Media

“We Are Here To Stay!” TikTok Avoids US Ban

Staff Writers
Published on: 21st September 2020 at 9:12 AM
Staff Writers
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A deal between TikTok, Oracle and Walmart has been approved by US President Donald Trump.

The deal is not a complete sale of TikTok’s US operations, as had been suggested, rather it will see the creation of a new US-based company named TikTok Global.

Oracle and Walmart will own 20 per cent of TikTok Global, according to The New York Times.

Of that 20 per cent stake, Oracle will hold 12.5 per cent, with Walmart taking the remaining 7.5 per cent.

Oracle will sign on as TikTok’s cloud provider, while Walmart says it is looking at ways to improve its eCommerce offering with the app.

Oracle has said its cloud technology can alleviate the security concerns that have followed the video-sharing app in recent months.

“Oracle will quickly deploy, rapidly scale, and operate TikTok systems in the Oracle Cloud,” said Oracle CEO Safra Catz.

“We are a hundred percent confident in our ability to deliver a highly secure environment to TikTok and ensure data privacy to TikTok’s American users, and users throughout the world.”

ByteDance, the company that owns the app, will continue to hold an 80 per cent stake in the company.

According to CNBC reporter Alex Sherman, the Trump administration is calculating the deal as “majority US” due to the fact 40 per cent of ByteDance’s ownership in the US is venture capital funding.

Oracle and Walmart have said TikTok Global will create more than 25,000 new jobs and pay $US5 billion in tax.

“I have given the deal my blessing,” Trump said. “I approve the deal in concept.”

The deal also means a proposed ban of TikTok in the United States will not go ahead.

TikTok was quick to celebrate the deal, with interim CEO Vanessa Pappas releasing a video claiming “#WeAreTikTok and we are here to stay”.

#WeAreTikTok and we are here to stay! pic.twitter.com/AaA8OhpvGx

— TikTok US (@tiktok_us) September 19, 2020

“We’re thrilled to share that we are working with a US tech partner to ensure that TikTok can continue to provide a home to each and every one of you,” she said.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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