B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Cairns Crocodiles
  • Pinterest
  • Seven
  • B&T Exclusive
  • Australian Open
  • Partner content
  • ABC
  • Married At First Sight
  • Thinkerbell
  • 30 Under 30
  • Cairns Crocodiles Speaker Spotlight
  • Special
  • AFL
  • SCA
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Warner Bros. Snubs Paramount, Sticks With Netflix $108B Deal
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Opinions & Analysis > Warner Bros. Snubs Paramount, Sticks With Netflix $108B Deal
MarketingMediaOpinions & Analysis

Warner Bros. Snubs Paramount, Sticks With Netflix $108B Deal

Mia Rogers
Published on: 8th January 2026 at 12:06 PM
Mia Rogers
Share
3 Min Read
SHARE

Warner Bros. Discovery has rejected Paramount’s revised hostile takeover offer, urging shareholders to back its “safer, superior” $108.5 billion deal with Netflix instead.

The Warner Bros. board of directors officially rejected Paramount’s amended bid for the company, claiming that the offer does not match the value or structure of the current Netflix agreement, citing concerns over Paramount’s ability to close the deal as a result of heavy reliance on debt financing. 

The battle for Warner Bros. is extremely complex as Netflix and Paramount have pursued very different acquisition packages. Netflix’s offer targets only Warner Bros. studio and streaming businesses, while Paramount is seeking to buy the entire company, encompassing networks like CNN and Discovery.

If Netflix succeeds, Warner’s news and cable operations would be spun off into a separate company, following a previously announced plan.

Any merger with either suitor could take more than a year to complete and faces intense regulatory scrutiny. The US Justice Department is likely to review the deal closely and could attempt to block it or demand changes, while overseas regulators may also have to intervene.

Even after amending their original offer Warner Bros. claimed Paramount “didn’t raise the price” and the amended bid remained financially unattractive.

In a letter from Paramount to Warner Bros. shareholders, Paramount aimed to persuade shareholders that their offer was financially superior to Netflix’s deal. 

Paramount highlighted several risks involved in the Netflix deal, including stock volatility and potential reductions in purchase price due to debt allocation. Taking these risks into account, Paramount has argued that their amended $30 per share cash offer bid is of higher value. 

Paramount stressed that its financing was fully secure, with $41 billion in equity, fronted by RedBird Capital and the Ellison family and another $54 billion in debt financing from banks. The offer is not contingent on Paramount’s financial position, and it is believed that it will be faster and easier to close the Netflix bid. 

In response, Warner Bros. issued a letter to all its shareholders and warned that walking away from the current Netflix agreement would trigger billions in excess costs, including termination fees. The letter stated Paramount’s bid as “inadequate” and of “insufficient value”. 

Paramount and some shareholders have argued that the Warner Bros. board is failing its fiduciary duty by refusing to engage, and has suggested Paramount further improve its bid. 

Paramount has maintained its offer has a clearer regulatory path than Netflix’s, while Warner and Netflix seem confident regulators will approve their current deal.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: Featured, Netflix, Paramount, Warner Bros. Discovery
Share

Latest News

Impressive Elevates Sam Makwana To GM Amid Slew Of Promotions 
26/03/2026
Canva’s Jade Loyzaga Reveals What It Takes To Crack Through Glass Ceiling After Women Leading Tech Awards Win
26/03/2026
‘The Box On My Kitchen Bench Friday Night’: Domino’s Hands Bureau Of Everything Creative Account
26/03/2026
Meta To Appeal ‘Addictive Design’ Ruling As Court Finds Instagram & YouTube Liable For Teen’s Harm
26/03/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?