Each month, Lucy Ronald, Fabulate’s head of strategy and talent, looks at what’s trending on TikTok and breaks down why it is taking off on the platform. This month saw silent dancing, entering flow states and “that wabi sabi” (yes, we’ll explain what that means!) resonate with users.
Do you have Wabi Sabi? This was one of the big questions on Tiktok this month as creators and brands sought to celebrate their imperfections this month. There was also a lot of dancing to silence on the platform and people seeking to prove they had truly entered their flow state.
Here is a break down some of these key TikTok trends that defined the platform in November.
It’s Got Wabi Sabi
A trend rooted in celebrating imperfections. Creators take something people often tease them about and turn it into a badge of honour, proudly declaring it has “that wabi sabi.” It’s self-awareness meets self-celebration – a reminder that quirks are part of the brand.
@more.dejankat it’s got wabi sabi 🥰 #curlyhair
Dancing in Silence
The internet has a new favourite form of chaos: dancing with absolutely no music. The joke lies in the awkward, silent pre-roll, followed by TikTok’s auto-selected audio that somehow syncs perfectly every single time. It’s lo-fi, low-effort, and high-impact – peak algorithm humour.
@breanneallarie BUT WHY DOES IT WORK SO WELL?!
Entering Flow State
This trend taps into the hyper-specific moments that send people into their personal zen zone – biting into crisp grapes, chatting deeply with a mate, or repeating a small ritual that just feels right. It’s soothing, intimate, and quietly addictive, proving that micro-moments are still storytelling gold.
@fabulatehq Every. Single. Time 👏 #flowstate #relatable #influencermarketing
Last November vs This November
A classic comparative format is back, but with a reflective edge. Creators are using “Last November” and “This November” to show growth, glow-ups, or just how dramatically life can shift in a year. It’s simple, nostalgic, and tailor-made for audience connection.
@charli.ralph This trend!! It’s nice to see her again ♥️
Look It’s…
This revived trend pairs a new audio with an old favourite: someone points into the distance, text reading “look it’s (insert person, place, era),” before cutting to them sprinting full-speed toward it. Wholesome, nostalgic, and just chaotic enough to feel very 2024.
@noahnellys SPRINTING #fyp #bestfriend #jesuslovesyou #ilovemygf #apl
