Vizeum Wins BBC Worldwide Media Account

Business plan image with collage hand drawings

BBC Worldwide Australia and New Zealand (ANZ) has appointed Vizeum Australia Pty Ltd to provide media strategy, planning and buying across the region.

The appointment will see Vizeum provide strategic support to grow the BBC Worldwide brand in this territory, working with genre and franchise brands and business areas including channels, live entertainment, e-commerce and retail. Vizeum will work closely with the BBC Worldwide team to deliver on the local ambition to build the reach, revenue and reputation of the BBC.

The tender process was run over a two month period, with Vizeum successfully winning the account from a competitive shortlist of agencies.

Linda Deubel, director of brands and marketing for BBC Worldwide ANZ said: “Vizeum delivered an impressive pitch. It was evident that passion, rigorous strategic planning and creative flair all intersected during the tender and presentation. It’s an exciting phase of growth for BBC Worldwide and I look forward to collaborating with Vizeum to unite the BBC brands and our premium content with audiences across all media platforms.”

Nick Behr, managing director, Vizeum Sydney said: “Vizeum is thrilled and proud to take on the responsibility for such an iconic brand. We look forward to a true partnership, to grow the BBC business in Australia and NZ.”

Vizeum is a full service media agency, providing 360 degree media strategy and planning solutions across all media channels. Vizeum is part of the Dentsu Aegis Network, and Dentsu Aegis is wholly owned by Dentsu Inc., Asia’s largest advertising agency.

 




Please login with linkedin to comment

Exetel tips

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]