Digital Out-of-home (DOOH) supply-side platform VIOOH has inked a strategic partnership with Atmosphere TV, a streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America and Australia.
The partnership delivers access to over 60,000 venues generating more than 1 billion monthly impressions across restaurants, bars, gyms, airports, hotels and other high-traffic business locations. Atmosphere TV reaches over 150 million monthly viewers with more than 30 channels of audio-optional, brand-safe content.
With over 85 per cent market share in North America’s place-based streaming sector, Atmosphere TV’s network spans restaurants, bars, gyms, airports, hotels, offices buildings, and other high-traffic, high-dwell-time locations.
The platform delivers a value proposition for advertisers seeking to reach consumers in high-dwell time environments, with average viewing times at 40 minutes. Atmosphere TV-enabled venues experience a 40 per cent increase in visits during major sporting events, demonstrating the platform’s ability to capture audiences during premium viewing moments.
“Atmosphere TV opens up a completely new advertising opportunity—reaching audiences in the moments when they’re relaxed, engaged and spending quality time in venues they’ve actively chosen to visit,” said Gavin Wilson, global chief commercial officer at VIOOH.
“With 40+ minute average dwell times and 100 per cent viewable, non-skippable inventory, advertisers can connect with consumers who are genuinely attentive. The programmatic capabilities we’re bringing to this partnership mean brands can target by venue type, location and even activate around live sporting events – it’s place-based advertising at its most sophisticated.”
“Partnering with VIOOH brings a new level of programmatic sophistication to our offering,” added Ryan Spicer, chief revenue officer at Atmosphere TV. “Our platform already delivers exceptional reach and engagement for advertisers. Now, through VIOOH’s technology and global marketplace, brands can access our inventory with the flexibility and precision that VIOOH programmatic enables, from preferred deals to programmatic guaranteed. This makes it easier than ever for advertisers to reach active consumers who are already out and primed to spend.”
Through programmatic buying via VIOOH’s supply-side platform, 100 per cent of Atmosphere TV inventory is now available with comprehensive targeting capabilities including content, audience, geo, context and business type, tentpole events and live sports with radius targeting and first and third-party data integration. The platform accepts video with durations from six to 90 seconds, and offers flexible buying options including preferred evergreen deals, first-look private auctions and programmatic guaranteed.
