Research and insights company Veracity Research has partnered with The Marketing Club for a live event exploring what “good marketing” looks like in 2026.
The ‘What Good Actually Looks Like’ event, to be held in Brisbane on June 17, will bring together industry leaders across brand, creative, growth, performance, research and data. It will explore what strong marketing performance looks like in 2026, and the benchmarks, signals and realities of today’s market.
Veracity Research managing director Erin Core, will share her insights with participants. She will speak alongside On The House Group founder and CEO Remy Tucker, Avenue Crew director Beau Newton, Alpha Digital SEO manager Chelsea Hancock and more.
“We are thrilled to be working with The Marketing Club team to bring this event to life. This session is about having honest conversations around what’s actually working right now in the marketing landscape. We’ve gathered research, brand, creative, growth and performance leaders to unpack what ‘good marketing’ looks like in 2026 and what smart brands are doing differently across insights, data and execution,” said Core.
“What I really like about The Marketing Club’s events is the chance to have real conversations. This isn’t about giving participants fluff or recycled takes on trends and insights, but getting real-world learnings from leaders in the space on what strong marketing performance actually looks like in 2026 and what’s separating high-performing brands from average ones.
“It will also be a treat to share the stage with Sean Chan from Containers for Change. We have been the research partner with COEX for many years, and I’m excited for us to talk candidly about some of the ways we define and improve our measures of ‘good’ for container recycling and behaviour change.”
“Everyone is talking about the importance of performance, growth and cut through in 2026, but what are the brands, marketers and teams actually doing differently right now?” added The Marketing Club founder Chanel Clark.
“This practical and hands-on session is designed to give a no-holds-barred look into what’s actually working right now. The panel of speakers are marketers who are all actively defining what good marketing looks like in this fast-changing era. They will explore everything from brand building and creative effectiveness, to paid performance, customer insights, audience behaviour and measurement.
“Whether you’re leading a marketing team, running day-to-day campaigns or trying to future-proof your career, this session is built to give participants practical takeaways, smarter perspectives and real industry insight they can apply immediately.”
