Val Morgan Outdoor Acquires 15 New Sites In 60 Days

Val Morgan Outdoor Acquires 15 New Sites In 60 Days
B&T Magazine
Edited by B&T Magazine

Digital-outdoor provider, Val Morgan Outdoor (VMO) has announced its securing of 15 new retails centres within 60 days across key development spots and local communities.

The new sites include The Grand Eastlakes, Schofields Village Shopping Centre, Wattle Grove Shopping Centre, and Manor Lakes Central in New South Wales, as well as Victoria’s Brand Smart Outlet, Allura Village, Glen Gala Village, and Northcote Central.

VMO have also nabbed South Australia’s Port Adelaide Plaza and Queensland’s Soda Factory.

These new wins add to VMO’s eight retail sites purchased earlier this year, bringing the company’s total new sites to 23 this year.

“These new locations form part of VMO’s growth strategy to extensively broaden the retail offering in key growth areas and local communities,” said Hoyts Group chief commercial officer, Anthony Deeble.

“We’re dedicated to expanding the network and continuing to deploy premium screen formats that enhance the customer experience and the landscape of multiple consumer touchpoints.”

The new sites will feature VMO’s tech-savvy front-facing screens in both high impact and high foot traffic locations.

The screens will be installed in close proximity to key retailers as a means of capturing new consumers at a critical influential moment.

VMO managing director, Paul Butler, said the company’s expansion will allow brands to reach more consumers in more places across the country.

“We know brands are looking to be seen and heard across premium digital formats and the combination of these new locations paired with our next-gen screens solidify our position as the market leader in quality digital-outdoor advertising,” he said.

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