Urban consultancy Urbis has unveiled its refreshed brand, that brings to life the firm’s purpose to shape cities and communities for a better future.
Urbis’ inhouse brand, marketing and communications team entirely led the visual identity and creative direction of the brand refresh.
It worked with a team of strategic and creative partners to develop its refreshed brand including Principals (Brand strategy and messaging), XXVI (voice), Urbis in-house creative studio (visual identity), Two Tractors (video) and VERSA agency (website).
The brand showcases the firm’s multi-disciplinary approach, consulting and technical depth, and its fresh perspectives that helps them deliver transformational impact to the world’s biggest liveability challenges.
“At the heart of this refresh is a clearer articulation of who we are and the value we bring,” said Urbis CEO Benjamin Pollack. “Our clients and the market tell us we are now more than leading technical advisors. Our brand refresh reflects this transformation.”
The Urbis brand refresh spans strategy, identity and messaging, bringing greater clarity and consistency to how Urbis presents and delivers insights to clients, partners, and its people.
“This refresh is much more than just a simple visual update,” said head of brand, marketing, and communications Lydia Castleden. “It brings clarity and depth to our storytelling, with a new narrative and framework that brings our Urbis and Cistri brands, and our employee value proposition together—helping our team and the market to understand who we are, what we do, and how we do it.”
As part of the brand storytelling, partner Mark Dawson and director Kate Meyrick have led the development of two new perspectives. Mark’s article Homes at scale: how private and public power can deliver the Great Australian Dream explores the momentum driving housing reforms, with a focus on enabling the private sector to build and renewing a national commitment to social and affordable housing.
Kate’s piece From Ancient Egypt to Brisbane 2032: six components of precincts explore guiding principles in timeless, thriving precincts, through the lens of global exemplars that elevate the significance of precincts, both in policy and practice.
Aligned to Urbis’ focus on housing, it has partnered with the Committee for Economic Development of Australia (CEDA) on research into addressing Australia’s housing challenges as part of its Progress 2050 agenda.
This partnership brings together industry, public sector, and community to explore the immediate policy responses and longer-term structural reforms needed to ensure a more sustainable and inclusive housing future.
Urbis’ new website showcases its people, projects, and perspectives across key liveability challenges through new brand and careers videos and a dedicated space for storytelling and expert insights.
Urbis officially launches the refreshed brand today.
