Tuesday TV Ratings: Melbourne Cup Wins Ratings Without A Fight

A new report has been released by WARC Creative finding that brands are using partnerships to increase the reach of their campaigns, and the effective use of competitions and humour in ads are tactics used to entertain and surprise consumers. Lead image: Amy Rogers, WARC. “Our deep-dive into the multi- award-winning campaigns, brands and agencies […]

Data published by Microsoft in its fourth annual Work Trend Index – and the first joint report issued with LinkedIn – provides a comprehensive view of how AI is not only reshaping work, but the labour market more broadly. To coincide with the launch, Microsoft has also announced new innovations in Copilot for Microsoft 365 […]

Mamamia has officially launched Sam, a dynamic AI-powered voice trained on hundreds of hours of Mamamia podcasts. Sam unlocks programmatic audio advertising across the network for the first time with close-to real time turnarounds. With 79 per cent of women trusting recommendations made by Mamamia, according to our latest ‘State of Women’ research – and […]

The Outdoor Media Association (OMA) has announced the appointment of Adam Cadwallader, CEO & managing director at Motio, and David Watkins, Chief Financial Officer at JCDecaux Australia, to its Board of Directors. Their extensive experience will further bolster the OMA’s mission to drive innovation and excellence within the Out of Home (OOH) advertising sector in […]

Bastion Senior Creative Harry Roth has been selected to attend the Cannes Lions International Festival of Creativity and take part in the Creative Academy, a certificate programme designed to catapult younger creatives to the next level of their careers. Lead image: Harry Roth. The Academy, limited to just 30 creatives globally, includes sessions with world-renowned […]

It was all out the News last night, with Seven and Nine taking the top two spots for the night, respectively, and Nine coming in at third place with A Current Affair achieving a total TV national reach of 1,489,000. Behind the news, it was all about Quiz shows, with seven of the top thirty […]

Paramount has urged the Federal Government to come to the rescue of regional TV after Mildura Digital Television – a joint-venture between Seven West Media and WIN Corporation that broadcasts Network 10 channels to the region – revealed it will soon shut down. Lead image: Mildura, located on the Murray River and near the Outback, […]

JCDecaux has presented its latest innovation, ‘JCDecaux ICON’. This unique wrap-around site is one of the largest Digital large-format screens in the Southern Hemisphere, promising to captivate audiences and offer exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction. “JCDecaux ICON is redefining Out-of-Home impact. This striking site is set to capture […]

Its second year running, ‘Loud & Clear’ has provided a valuable resource for artists, the industry and fans around the world revealing royalties generated by Australian artists from Spotify in 2023 reached nearly 275M AUD, up almost 10% since 2022. Who is generating money? How much are they making? And how has that changed over […]

New research from eBay Australia has revealed pre-loved fashion is a dominant trend in the nation’s style landscape, with 70 per cent of Australians surveyed owning a pre-loved fashion item and nine in ten (87 per cent) likely to buy the same or more pre-loved fashion items in the future. Lead image: Maggie Zhou & […]

Bud Communications has expanded into the Australian market to bolster its regional capabilities for APAC’s most ambitious challenger and disruptor brands. The Southeast Asia-born PR and Content agency now brings agile and creative communications to disruptive brands expanding in Australia.  Lead image: left to right, Richie Kenzie, Australia lead, Bud Communications, Oliver Budgen, founder and […]

Australia’s peak body for workplace inclusivity has recognised Coles Group for its continued commitment to closing the disability inclusion gap, ranking it number one out of 40 organisations in the Access and Inclusion Index 2023. Lead image: team members Holly Picknall and Rachael Anastas. The Australian Disability Network announced the winners at the Disability Confidence […]

Alone Australia has cemented its place as one of the standout TV hits of 2024, with a Total TV reach for the series to date of more than 3 million Australians. Alone Australia continues to deliver for SBS, with growing SBS On Demand viewing leading to episodes 1 and 2 of the series, surpassing 1 […]

Nine said it has been forced to stop distributing hard copies of its business masthead after the Seven West Media-owned printing press Colourpress terminated its contract, and would double the cost of printing. Colourpress is the only printing press in the golden state.  The Australian Financial Review (AFR) will now be available to Western Australians […]

Few players in the music game perform at Spotify’s level. At a media masterclass event last week, the music platform broke down all the ways it is changing the game, from curated listening experiences to unprecedented opportunities for artists to connect with fans. Spotify is constantly evolving, finding new ways to support artists and listeners. […]

REA Group has announced its results for the nine months ended 31 March 2024 as reported by News Corporation. The News Corp report includes US GAAP financial information for REA Group and its subsidiaries (the Group) for the nine months ended 31 March 2024. Group financial highlights from core operations for the nine months ended […]

Dentsu’s iProspect has revealed the 2024 cohort of its Level Up Committee, a shadow executive leadership team. The Level Up Committee, following a successful inaugural year, is an internal program designed to give iProspect team members access to leadership opportunities and was born out of the agency’s employee value proposition “where the ambitious accelerate the […]

Kayo has been a shining light for Foxtel Group’s subscription video services in their latest quarterly report. News Corp’s global Q3 revenues remained largely flat, a 1 per cent decline to $2.42 billion (A$3.68 billion). Foxtel Group – which includes Foxtel’s subscription broadcast service and streamers Kayo, BINGE and Foxtel Now – reported Q3 revenue […]

Global digital agency DEPT is expanding its creative leadership in APAC with the appointment of Brad Stevens as the Executive Creative Director for the region. In this newly created role, Stevens will spearhead creative endeavours across the APAC region, driving pioneering work, and fostering a culture of excellence for clients such as Grill’d, eBay and […]

JCDecaux has unveiled its latest innovation, JCDecaux ICON. This unique wrap-around site is one of the largest Digital Large Format screens in the Southern Hemisphere, promising to captivate audiences and offering exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction. Steve O’Connor, Chief Executive Officer, JCDecaux Australia and New Zealand, said: “JCDecaux […]

Following its premiere at the Cortina Film Club, the short movie is being made available on TikTok and Instagram to drive greater awareness of persistent anti-LGBTQIAPN+ policies and practices “The Cure” brings critical attention to the contemporary cruelties associated with homophobia with a searing story that takes aim at a history of harmful attitudes and […]

The PGA of America has signed a landmark deal with ESPN Bet, becomming the first men’s golf major to sign a sports betting partnership. Meanwhile, St Kilda has locked down its defence in a new deal with NordVPN. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside […]

CommBank Matildas’ Mackenzie Arnold and head coach Tony Gustavsson will join this year’s Vivid Sydney taking part in an inspiring Vivid Ideas conversation at Sydney Town Hall on Monday, 10 June. Champions of Change: Mackenzie Arnold and Tony Gustavsson will explore the dynamic between coach and athlete, offering an in-depth look at the pressures and […]

Be wary of a Nigerian sounding bloke that claims he is Kochie and pimping crypto on a smart speaker near you.

Contiki wants influencers to give up irritating selfies on holiday by funding them to create irritating selfies. Genius.

Natalie Harvey has taken on the Mamamia CEO's chair that B&T hopes sports a mashed pumpkin vomit stain.

It's not been a great day for Australia - out early in Eurovision, crushed by the Yanks in Lego Masters.

GroupM poaches Amazon's Mark Lomas to lead its retail media business. Says he has no opinion on Jeff Bezos' new yacht.

Indie agencies are thriving & it's mostly thanks to these industry leaders. And their delegating to the lackeys.

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Marketing & strategy agency Forethought unveils new AI offering. Yet can't explain the plot to any of the Matrix films.

The Independent Media Agencies rolls out even more support for its members. Alas, no signs of any discounted arancini.

It looks like being a top time to be investing in the tech space. Defence industries & missile makers also doing well.

Yoghurt's a lot like online dating, red wine & running marathons - you think it's good for you, but it probably isn't.

Latest study finds the ABs are returning to offices & reveals how brands can cash in. Just not the work from home brands.

Think Mariah's only good for annoying the shit out of colleagues at Christmas? Think again with this new Audible work.

Work with influencers? This webinar's a must. And, thankfully, sporting immaculately white teeth isn't a prerequisite.