Sentius has launched a GSO: Generative + Search Optimisation model, built specifically for the era of AI-driven, conversational search.
This announcement follows months of research, technology evaluation, and strategic development by the Sentius leadership team, who have been “locked away” designing a new AI-enabled performance framework.
“As generative AI becomes the way people ask questions, browse information, and discover brands, the traditional SEO model isn’t enough,” said Mark Fraser,” CEO of Global Agency Group, the company behind Sentius and Taska Media. “Users now want answers. If your brand isn’t recognised as a trusted source by AI systems, you don’t exist in the answer. GSO changes that.”
GSO is a model designed to train AI systems to recognise, understand and reference brands as authoritative sources across platforms like ChatGPT, Google’s SGE, Gemini, Perplexity, and emerging AI search tools.
“Traditional SEO elements remain,” Fraser added. “But now they sit within a broader, AI-aware visibility strategy.”
Sentius’ research revealed six major shifts driving the need for an entirely new search model:users now ask conversational, follow-up, contextual questions; answers are generated, not listed; AI curates information from multiple sources, not one; being top-ranked in Google is no longer enough to appear in AI answers; brands must build clearer, stronger, cleaner data footprints; and AI requires entity-level trust signals, not just keywords.
