MasterFoods has launched a new campaign developed by WPP’s W&P Australia that captures the reactions to its range of sauces and condiments.
The integrated campaign, produced by Haven’t You Done Well Productions, features a series of video assets and stills that capture the unfiltered reactions to MasterFoods’ flavours.
At the heart of the campaign are three distinct videos, each depicting a relatable moment where the sheer deliciousness of a “MasterFoods-enhanced meal” causes an uncontrollable outburst of “yum noises” which in-turn leads to a comically awkward social moment.
Complimenting the videos are a collection of stills that will be rolled out across out-of-home. The visuals highlight the unadulterated bliss on people’s faces after tasting something delicious.
“We’ve all been there – that moment when food is so incredibly good, you can’t help but make a little noise of appreciation,” said Dominique Caruana Mars Food portfolio marketing manager “and this new campaign playfully taps into that universal truth. It’s a fun, lighthearted way to demonstrate the irresistible flavour our MasterFoods products bring to any dish, making meals not just tastier, but in some cases, deliciously awkward!”
The campaign evolves MasterFoods’ ‘You Made It’ platform by showcasing the flavours MasterFoods can offer to those seeking to create tasty meals.
Boris Garelja creative cirector at T&P Australia added “The beauty of this idea is its simplicity – a setup based on a human truth and a hilarious payoff. The content is relatable, engaging and highly entertaining, just the sort of thing you need to cut through in the modern media landscape.”
CREDITS
Agency: T&P Australia
Production: Haven’t You Done Well Productions
Client: Mars Food Australia
