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Reading: TikTok Quietly Launches Smart TV App For Australia
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B&T > Technology > TikTok Quietly Launches Smart TV App For Australia
Technology

TikTok Quietly Launches Smart TV App For Australia

Staff Writers
Published on: 13th April 2023 at 10:30 AM
Staff Writers
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TikTok quietly launched a smart TV app in the same week it was banned on government-owned devices in Australia.

The company said that the new app would allow “family and friends” to gather round and watch short-form video content.

The app is available on Samsung Smart TVs, Google TV, LG Smart TVs and Android TVs and was launched last week.

“The way people consume content has evolved over the past decade, from spending time watching TV programs together to having entertainment on the go on personal devices. Now we’re bringing shared entertainment back with the launch of TikTok TV,” said TikTok’s Australia general manager Lee Hunter.

“From day one, TikTok’s mission has been to inspire creativity and bring joy, cultivating an entertaining space for positive, creative expression, so we’re excited to bring TikTok to living rooms across Australia and New Zealand.”

TikTok launched a US version of the app way back in November 2021 but the Australian version’s launch had been held back several times, according to The Australian.

The launch was then delayed again following Prime Minister Anthony Albanese’s banning of the app on government-issued devices.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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