TikTok Plans To Share Some Of Its Ad Cash With Content Creators

TikTok Plans To Share Some Of Its Ad Cash With Content Creators

The increasingly popular video sharing platform TikTok has given users a new incentive to continue making their creations and sharing them with the world.

The company plans to launch a new program which it will call “TikTok Pulse”, will have ads running beside some of the most popular videos on the platform, with the creators of those videos getting a cut of the revenue from those ads.

More to the point, the top four percent of the videos will be featured in TikTok Pulse and will be receiving a 50 percent cut from the ads by the company, according to a blog post. This serves as a more meaningful way to give creators a reason to continue making content for the platform and can be compared to other incentives such as YouTube’s pay-out program, which gives creators a 55 percent share.

According to Sandie Hawkins, general manager of TikTok in North America, the Pulse program is set to launch sometime in June.




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