TikTok & Adobe Join Forces For New AI Assistant

TikTok & Adobe Join Forces For New AI Assistant
B&T Magazine
Edited by B&T Magazine

TikTok and Adobe collaborate to introduce the new creative assistant feature for adobe express.

In the digital age, TikTok has taken over as one of the more prominent content creation and advertising platforms, attracting not only the ever-growing list of TikTok influencers but also brands, marketers and small business’.

The Creative Assistance is an AI-powered add-on for Adobe helps TikTok users with the production process of creative content, while providing insight on the best trends, hashtags and features to gain a broader reach and greater impact.


🎉 TikTok Creative Assistant add-on is here!✨ Your new TikTok creation bestie 🫶 Gain TikTok-first guidance, tackle creative blocks, generate scripts and images, discover insights from Top TikTok ads, and more all within Adobe Express.

♬ original sound – Adobe Express

The feature is introduced at a time when TikTok reported brands that create ads optimised for their platform experienced 3.3 times more interactions than alternative platforms and 74 per cent of viewers said the content stood out.

“At TikTok, we are always finding innovative ways for brands, advertisers and creators to create engaging, fun and impactful content that resonates with the TikTok community,” said Sofia Hernandez, global head of marketing at TikTok.

The Creative Assistant feature also allows users to schedule the publishment of their creative content, saving creators the trip to their drafts and saving TikTok users from the 2024 draft deletion rampage.

“The new Creative Assistant add-on in Adobe Express reduces the time, effort and resources required to work across different platforms for each stage of the content ideation, creation and distribution process,” said Stacy Martinet, vice president of marketing strategy and communications, Adobe.

TikTok has also recently partnered with tech company HubSpot to further expand their growing influence on modern audiences.

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