Thinkerbell has unveiled its latest work for Dare Iced Coffee, building on the “A Dare Fix’ll Fix It” brand platform.
The campaign’s hero film was directed by Good Oil’s Dave Wood and follows Ryan, a flight attendant with an uncaffeinated brain that only Dare can fix.
The campaign is launching alongside contextual OOH and digital.
“Dare has built a reputation on giving Australians mental clarity, and will reinforce this as the refreshing voice of reason when a brain fade takes hold so that you can be at your best. We’re excited to partner with the talented team at Thinkerbell to continue the evolution of our enduring brand platform, A Dare Fix’ll Fix It,” said Matt Gray, general manager, brand and innovation, BEGA Group.
“It’s all about being able to provide a timely moment of clarity when you need it most, wrapped up in that playful Dare tone that the brand is so famous for,” said Suzi Williamson, head Thinker, Thinkerbell.
“Our approach for this latest campaign was to launch with impact, maintaining Dare’s already high brand awareness, while continuing to build mental availability by associating the brand with contextually relevant formats and environments. We’re thrilled to continue our ongoing partnership with Dare, and to have worked alongside Thinkerbell to bring this campaign to life,” said Millie Hawkes, account director at Starcom Australia.
“The team has absolutely loved the opportunity to extend the A Dare Fix’ll Fix It platform. It’s one of those iconic, enduring brand expressions that demands a certain type of creative idea,” said Tom Wenborn, chief creative Tinker, Thinkerbell.
Credits:
Client: BEGA Group
Creative: Thinkerbell
Director: Dave Wood
Production: Good Oil
Sound: Rumble Studios
Media: Starcom
