Thinkerbell has promoted Talyor York and hired Kathryn Furnari and Garret Fitzgerald over the last couple of months to strengthen its Australian offices.
York has been promoted to national head earned and owned thinker at Thinkerbell. Taylor has been at Thinkerbell for the last five years and has helped quintupled (five times) the earned team and diversify the services into influencer, social and AI. Taylor will now also oversee and integrate the agency’s owned offering across Thinkerbell North (Sydney) and South (Melbourne).
“We’ve worked really hard over the last five years to ensure the earned team doesn’t become siloed and is quite literally spread across the entire agency. This is why our clients’ work is so prolific, as we shape and bend ideas with Tinkers from the start,” he said.
“In my new role we’ve developed a new earned/owned product, that will continue to redefine our marketing sciences-backed agency model and help make the world a little bit more interesting. We’re also implementing AI to be more efficient and deliver better value for our clients.”
Furnari joined Thinkerbell in August as national head media thinker. She brings more than 20 years’ experience across some of the world’s biggest media and creative networks, leading award-winning work for brands like Unilever, Amazon, Hyundai, and PepsiCo. Furnari joined after spending the last two years as the head of media at INNOCEAN Australia.
“I’m thrilled to be working in such a highly regarded agency with some of the most talented people in the industry. Thinkerbell is so perfectly placed to bring all things media and creativity together. I love that integration isn’t just a buzzword here, it’s Alchemy. It is a core belief, backed by actions every day, from the top down. And I feel like the pink door to enter the office was made for me,” commented Furnari.
And in the South, Fitzgerald also joined Thinkerbell in August as the executive creative tinker.
“I’m very excited to call Thinkerbell home. There’s a depth of smarts and skill here that’s undeniable. The agency is structured for modern, unpredictable, attention-getting work, all of which represents a fun palette of possibility to play with,” said Fitzgerald.
CEO, Margie Reid is chuffed about the strengthening of the squad.
“These announcements show the breadth of our Alchemy model. It’s wonderful to see Taylor continue to spread his influence across the business, and with Kathryn and Garret joining us, it’s only going to make us stronger,” she said.
