Positive change agency Think HQ has hired two new senior creatives, Rob Barnett and Max Bengtsson.
Barnett has come on board as executive creative director and Bengtsson as senior copywriter. The multi-awarded pair previously worked together on the client side at Xero, where they contributed to elevating the brand’s position as category leader.
Before his time at Xero, Barnett freelanced at agencies including Leo Burnett, BWM Dentsu and JWT. Prior to that he worked at M&C Saatchi for more than five years and he has also worked for Isobar (now Dentsu Creative). Barnett brings a wealth of experience in integrated brand communications, design, activations, and innovations.
Bengtsson previously worked at Clemenger BBDO and Isobar (now Dentsu Creative) as copywriter and senior copywriter. During his career, he has worked on campaigns including NAB – Mini Legends and Okinawa – Life, by Okinawa.
L-R: Max Bengtsson, senior copywriter and Rob Barnett, ECD Think HQ
Think HQ founder and managing director Jen Sharpe, said: “I’m thrilled to have Rob and Max on board. Creatives of their caliber can be hard to find, and it’s testament to Think HQ’s growth, success and philosophy that we can attract talent like them.
“Rob will lead the Campaign and Design teams as executive creative director, working with chief creative officer Andy Lima to build on Think HQ’s creative capabilities and culture.”
Speaking about Max Bengtsson, Sharpe said: “Max’s passion for people, initiative, being forward-thinking and his love for the craft will see him lift both colleagues and creativity across the Think HQ Group. He’ll work across campaigns, new business, and technology collaboratively with the head of art and senior executive team.”
Think HQ executive creative director, Rob Barnett said: “I’ve always been drawn to cause-based clients throughout my career, so I’m thrilled to be part of a growing agency where values and purpose aren’t just buzzwords – they’re our compass. After working client side, I have a new appreciation and understanding of the challenges marketers face, as well as the insights and strategies required to have a measurable impact on their brand. I think creativity can be a powerful tool to drive real-world change, and what excites me most about joining Think HQ is the opportunity to make a tangible, meaningful and positive impact across a diverse range of communities.”
Think HQ, senior copywriter, Max Bengtsson, said: “There’s an overwhelming sense of elation being a part of the Think HQ group – almost like a breath of fresh North-West Tasmanian air. Their vision has stayed true since day dot and I’m stoked to have the opportunity to contribute and push the work creatively with the rest of the wonderful and intelligent crew here.”
Barnett and Bengtsson will be based in Think HQ’s Melbourne office.
Think HQ is having a very successful 2023, expanding to Sydney and announcing a number of senior appointments including Thom Landers as group account director, Fiona Nixon as head of strategy and research, and Taryn Marks as head of first nations engagement and communication, as well as client wins including hybrid/EV battery innovator Infinitev and Watertrust Australia.
Please login with linkedin to comment
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]