The Royals Expands With Two Senior Appointments

The Royals Expands With Two Senior Appointments
Andrea Sophocleous
By Andrea Sophocleous
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The Royals have added award-winning creative Andy Jones and experienced planner Matt Davies to their growing team.

With over a decade of advertising experience, Andy was most recently Creative Director at McCann Melbourne where his creative credits included the award-winning MIFF Emotional Trailer campaign for the Melbourne International Film Festival and Tigerair’s Infrequent Flyer program.

Outside of work, Andy sticks to creative pursuits and spends his spare time on his own designs, illustration and painting.

Matt joins The Royals from AJF Partnership where he was Senior Brand Strategist for two years, and before that he spent four years in Amsterdam working with Arnold Worldwide and Design Bridge on clients such as Volvo and Diageo.

He has worked on campaigns that have won Effies in Australia and Asia, as well as Lions in Cannes, and when he’s not solving client problems he likes to make his own wine as a member of a Melbourne-based wine collective.

Nick Cummins, executive creative director at The Royals, said: “I love Andy’s passion for craft and am a fan of his work so now having him at The Royals is not only great for us, but our clients as well. Matt is also another great senior hire. He brings some really interesting insights into what is becoming one of the best strategic teams I’ve ever worked with.”

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