Orchard has won the digital account for the Royal Agricultural Society of NSW (RAS) following a competitive pitch.
The partnership will see Orchard lead RAS’ digital innovation across the Sydney Royal Easter Show, Sydney Royal Wine, Dairy & Fine Food Shows, and the Sydney Showground.
In addition to working across RAS’ portfolio of brands, Orchard has been selected to support the RAS Foundation, which helps build sustainable and resilient rural and regional communities in NSW by providing scholarships for education and training, and grants for community development.
“Orchard’s proven expertise in digital innovation and their deep understanding of our mission made them the perfect partner for us. Their ability to merge creativity with strategic thinking and invent better outcomes will help us further our innovation and digital customer experience while supporting our efforts to build sustainable rural communities. We are confident that Orchard’s forward-thinking approach will drive future growth, in particular the Sydney Royal Easter Show and our diverse portfolio of brands,” said Frances Jewell, head of marketing, RAS.
“We are incredibly honoured to be chosen as the Royal Agricultural Society of NSW’s digital partner. This partnership presents a unique opportunity to leverage our expertise in digital transformation for one of Australia’s most iconic institutions. We’re excited to collaborate with the RAS team, driving innovation across their brands while celebrating and supporting their commitment to sustainability and community development in rural Australia,” said Wai Kwok, CEO of Orchard.
