Often regarded as a slow and drawn out process, the COVID-19 outbreak has forced many organisations to rapidly accelerate digital transformation projects.
Released today, new research from Adapt maps out how Australian and New Zealand businesses have responded to the global pandemic and the shift towards remote work.
It surveyed 217 respondents from across the region, 33 per cent CIOs and 31 per cent CTOs.
The sample size represented 197 organisations from 11 different sectors, including 47 businesses listed on the ASX-200.
And the research shows the shift to online has more or less been a successful one, despite the small window many businesses had to adapt to the new ‘normal’.
Almost three quarters (73 per cent) of respondents revealed they had successfully managed to move their workforces online.
There have been some paint points however, said ADAPT senior research strategist Aparna Sundararajan.
“Some of the frictions that came along the way were related to external forces such as network access and information security,” she told a media briefing on Wednesday.
“For some of the employees working in this uncertain environment, it means working with new tools and collaborating virtually for the first time.”
Despite the challenges, Sundararajan said COVID-19 provides insight into how quickly businesses can adapt when required.
“There is a huge lesson on change management that has come out of this entire initiative,” she said.
“It has always been difficult to execute on digital transformation, owing to resistance to change from people.
“During this crisis, the entire initiative has shown technology leaders that the employees were highly adaptive and accepting of all of the changes required of them.”
The digitisation of workforces has also changed how employees collaborate with one another – and for the better according to the research.
A total of 69 per cent of employees believe they now have improved engagement with the CEO, while 68 per cent have more collaboration with the IT team.
There was also improvement with the ‘people’ side of the business, 51 per cent increasing collaboration with HR and 51 per cent also engaging more with the general workforce.
“COVID-19 has strengthened relationships that have long struggled to engage and collaborate effectively,” said ADAPT strategic research director Matt Boon.
On the flip side, there has been a decrease in collaboration with third-party vendors and customer service teams.
“We believe this is due to increased pressure on budgets and a shift to shorter-term, reactive priorities,” said Boon.
Ogilvy’s latest campaign for the NSW Government, “Little Things”, dramatises the idea of the little things that everyone should be doing to make a big difference to COVID safe life this winter. The OLV, social, radio, digital and OOH campaign was brought to life by creating miniature worlds, where COVID safety objects became the hero […]
Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]
Pearman Media has announced the appointment of Tara Lamond as group business director. “With experience on both the media and agency sides, including a stint in London, Tara brings a wealth of advertising and media expertise to this role, and we are thrilled to welcome her on board,” said Pearman Media founder and managing director, […]
In this guest post, Jonathan Munschi (pictured below), head of sales for Twitter Australia, says initiatives such as Mardi Gras and Pride month give brands the ideal platform to connect with the LGBTQIA+, but, Munschi asks, why ignore the rest of the year? It’s time for brands to rethink their approach to LGBTQIA+ inclusive marketing. […]
The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]
Acoustic, a marketing cloud, digital experience and lifecycle pricing and promotion technology solution provider, announced today that Michaela Aguilar has joined the team as head of business partnership ecosystem. In her new role, Aguilar will be responsible for business development and expansion, working with partners and the Acoustic team to create new revenue opportunities in […]
Asian marketing communications agency Bastion Asia has announced a strategic partnership with one of Shanghai’s leading PR agencies, Adventi, to drive greater digital and marketing innovation for Australian brands seeking to engage with Chinese audiences. Adventi, a marketing and communications agency specialising in luxury brands, is known for bringing some of Europe’s biggest luxury brands […]
Engine Creative has reinvented the missing person poster – re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children’s Day. The striking, high-tech digital posters show a ‘live’ image of the missing person appearing to move their eyes, smile and make facial expressions. […]
LinkedIn, the world’s largest professional network, has today launched the latest iteration of its #ConversationsForChange initiative with a new content series in partnership with Indigenous-led creative consultancy, Campfire X. The three-part series, titled ‘Change Starts With’, aims to highlight the often subtle, everyday moments that can impact Indigenous Australians in the workplace. The campaign encourages […]
Collective Campus, Australian innovation consultancy and start-up accelerator, is spinning off Metarise – a web3 venture fund and tokenized start-up accelerator focused on bringing web3 projects to life across Asia-Pacific. Having run numerous web2 accelerators in partnership with brands such as Microsoft, Village Roadshow, Charter Hall, and Mills Oakley, Metarise’s ANZ Launchpad will be run […]
The popular video sharing platform TikTok is showing agencies its unique potential as a place to share their products with its latest #TikTokMadeMeBuyIt campaign, which is becoming increasingly appealing with audiences and users. During the pandemic, TikTok became one of the breakout social media outlets, rapidly rising in account numbers as people all across the […]