
The New BAU: COVID-19 Has Supercharged Digital Transformation
Often regarded as a slow and drawn out process, the COVID-19 outbreak has forced many organisations to rapidly accelerat...
Often regarded as a slow and drawn out process, the COVID-19 outbreak has forced many organisations to rapidly accelerat...
Here's the latest news from Pega. B&T has since corrected our ill-informed reference to Sega's Sonic The Hedgehog.
This expert argues that digital transformation starts with your behaviours. Not your trousers, as B&T had suspected.
This columnist argues digital transformation is about people & not technology. Great news if you're shit at technology.
Martech growth has led Salesforce's financials. Which isn't surprising given it's a purveyor of all things martech.
Here's more of B&T's reporting from the Adobe Symposium in Sydney, with emphasis given to the bits we could understand.
Forget the "zig zag", "inverted limbo" or even the "flying drop kick", it appears the "pivot" is your new business move.
B&T ranks juggling alongside watching paint dry. However, as this photo proves, all bets are off when there's monkeys.
Coke likes to "kiss the past hello", but it's unclear whether it does so with a smooch, a peck or some tonsil hockey.
First, B&T brings you a study into Australians' confusion with AI and then we serve up this. Even we're confused now.
Apparently, this was penned by a "global CMO". Which makes that person extremely important, meaning you should read it.
Is your marketing caught in 2014? Then this is an essential read before buggering off down the pub for the afternoon.