Study: Only 11% Of CMOs Say They’ve Completed The Digital Transformation Journey
Only 11% of CMOs say they've completed the digital transformation. Only 3% have actually completed a Byron Sharp book.
‘Digital Transformation Journey’: A Yellow Brick Road To Nowhere?
Finding your digital transformation journey all wicked witches and no road to Oz? Enjoy this flying monkey-free read.
Opinion
The New BAU: COVID-19 Has Supercharged Digital Transformation
Often regarded as a slow and drawn out process, the COVID-19 outbreak has forced many organisations to rapidly accelerat...
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Pega Helps Accelerate Digital Transformation With Launch Of Pega Kickstart
Here's the latest news from Pega. B&T has since corrected our ill-informed reference to Sega's Sonic The Hedgehog.
Digital Transformation Starts With You And Your Behaviours
This expert argues that digital transformation starts with your behaviours. Not your trousers, as B&T had suspected.
Digital Transformation Is About People, Not Technology
This columnist argues digital transformation is about people & not technology. Great news if you're shit at technology.
Opinion
Martech Growth Leads Salesforce Financials
Martech growth has led Salesforce's financials. Which isn't surprising given it's a purveyor of all things martech.
In The Blink Of An Eye: The Make Or Break Reality Of Customer Experience
Here's more of B&T's reporting from the Adobe Symposium in Sydney, with emphasis given to the bits we could understand.
The Ultimate Pivot: What It Is & How It Can Supercharge Your Business’ Digital Transformation
Forget the "zig zag", "inverted limbo" or even the "flying drop kick", it appears the "pivot" is your new business move.
Recommended
Digital Transformation: One Giant Juggling Act
B&T ranks juggling alongside watching paint dry. However, as this photo proves, all bets are off when there's monkeys.
Opinion
Coca-Cola’s Chief Digital Officer On “Kissing The Past Hello”
Coke likes to "kiss the past hello", but it's unclear whether it does so with a smooch, a peck or some tonsil hockey.
Recommended
Hootsuite’s Global CMO: The Secret To Scaling Your Business In The Digital Era
Apparently, this was penned by a "global CMO". Which makes that person extremely important, meaning you should read it.
Opinion
Six Tech Trends Marketers Need To Get Their Heads Around
Is your marketing caught in 2014? Then this is an essential read before buggering off down the pub for the afternoon.
