Tefal partnered with Nesquik and The Concierge Agency to launch the ‘Dolci Ice Cream Maker’, a global campaign designed to transform the way people experience dessert at home. The objective was to reimagine Nesquik as a modern flavour essential while positioning Tefal’s Dolci Ice Cream Maker as the appliance that brings it to life.
The campaign fused nostalgia with innovation, blending the flavours of childhood with a new generation’s appetite for playful, customisable treats. Creative direction and production were led by TCA, delivering a suite of stills and motion assets crafted for both editorial storytelling and thumb-stopping digital formats.
The hero set piece featured talent inside a larger-than-life Nesquik can, staged across the three iconic flavours: chocolate, banana and strawberry, bringing the campaign message Mix, Chill, Repeat to life.
Assets rolled out nationally across digital, earned press, POS and OOH, giving the launch cultural relevance and strong shareability. Nesquik’s presence deepened the resonance of the campaign more than a co-star, the brand played a playful partner in evoking childhood flavours, nostalgia and imagination for a millennial family audience.
“With Dolci, Tefal combines French innovation with everyday simplicity to create the best frozen dessert appliance on the market. This launch is more than just a product—it’s a world-first for
us that empowers families to mix nostalgia, creativity, and professional results at home,” said Jason Borg, marketing director ANZ, Groupe SEB Australia.
“At Nestlé, we’re always looking for new ways to bring joy and creativity into Aussie homes. Partnering with Tefal on the launch of Dolci allows us to reimagine how families enjoy NESQUIK—not just as a drink, but as a flavourful experience in frozen desserts. Together, Nesquik and Dolci are unlocking a new chapter of indulgence and innovation that’s both nostalgic and exciting,” Siddharth Kajale, head of marketing, Nestlé.
Credits:
Creative Agency: The Concierge
Creative Direction: Danielle Williams + Renee Tappenden
Director + DOP: Charles Grant
Photographer: Charles Grant
Digi Op: Matt Patek
Light Assist: Mitch Major
1st AC: Matt Scott Chow
Gaffer: Mat Wilson
Best Boy: Tommy Keyes
Robot Technician: D2 Motion
Production Assist: Kira Holland
Stylist: Kate Harper
Style Assist: Chloe Gardner
Food Stylist: Emmaly Stewart
Food Style Assist: Breesa Swan
Set Design: Sydney Set Build
H&MU: Lucy Jackson
Colourist: Marcus Friedlander
VFX: Infinite FX
Sound Design: Carve & Stitch
Talent: Neil Sharma, Sarah Tilleke, Georgie Denier, Krystiana Borg
