Well-known comedian and media personality Andy Lee is fronting a new national campaign encouraging Australians to back local products as part of Australian Made Week 2026.
The initiative, which runs from 18 – 24 May, has launched with a humorous “mockumentary”-style TV commercial positioning Lee as the self-declared “biggest fan” of Australian-made goods as he prepares for what he dubs “Austra-LEE-an Made Week”.
Decked out in green and gold and undergoing tongue-in-cheek “match fitness” training, Lee showcases everything from everyday household products to industrial goods in a playful celebration of Australian manufacturing and agriculture.
The campaign has been developed by creative agencies Hive Creative and Outrun, and will roll out nationally across TV, radio, out-of-home, digital and social platforms through to the end of May.
Australian Made Campaign Limited chief executive Ben Lazzaro said the campaign marks the 40th anniversary of the iconic Australian Made, Australian Grown logo, which remains the country’s most trusted origin symbol, with 93% of Australians surveyed saying they trust it.
“It’s fantastic to have Andy on board as we celebrate 40 years of the Australian Made logo and help show the impact of choosing products carrying the green and gold kangaroo,” Lazzaro said.
He added that Australian Made Week continues to grow each year, now in its sixth iteration, spotlighting more than 4,500 certified businesses and the economic value of buying local.
According to research from Roy Morgan, if every Australian household spent an extra $20 a week on locally made products, it could inject $11 billion into the economy annually and generate almost 20,000 jobs.
The longer-form TVC features Lee in a series of comedic vignettes, including preparing for the week with motivational pep talks, revisiting “souvenirs” from past ambassadors, and showcasing Australian-made products ranging from furniture and skincare to space-related technology.
Hive Creative executive creative director Michael Cain said the mockumentary approach was designed to match Lee’s comedic style while reinforcing the campaign’s core message.
“The creative really taps into Andy’s humour and his genuine enthusiasm for Australian industries,” Cain said.
The campaign also highlights the continued cultural relevance of the Australian Made logo, which this year marks four decades as a national symbol of locally produced quality goods.
Australian Made Week 2026 runs until the end of May.
