Telstra customers will no longer be able to stream NRL and AFL matches through the telco’s various apps and will instead be offered a discounted Kayo subscription.
Under the previous arrangement, some Telstra customers with either the AFL or NRL app were able to stream games using the ‘Live Pass’ component.
The Live Pass mobile product also offered customers access to netball and soccer.
In an announcement yesterday, Telstra revealed these customers will now be offered a discounted Kayo subscription of $5 a month. Telstra customers without a Live Pass will be able to sign up for Kayo at $15 a month.
A basic Kayo subscription typically costs $25 a month.
In an announcement yesterday, Telstra CEO Andy Penn said now was an appropriate time to transition sports streaming away from Live Pass and into Kayo.
“We laid the foundation for sports streaming in Australia with Live Pass back in 2012. Today, video streaming of content is everywhere. How and where viewers consume their content and their expectations have changed greatly in this time,” Penn said.
“We have always been committed to delivering fans the best experience possible across our range of products and services, and sports is a key part of our strategy and offering. While Live Pass has provided a great experience for our customers over time, Kayo has quickly become the premium sports streaming service in Australia, and we’re excited to provide this exclusive offer to our customers, giving them the chance to watch a wider range of sports on their choice of screen.
“We’re proud to support the AFL and NRL and will continue working with them and our other partners to leverage the latest innovation and technology to offer their fans and our customers the best entertainment experience possible at the game, at home, on the bus, or anywhere our network takes you.”
Foxtel Group CEO Patrick Delany added: “We have a great long-term relationship with Telstra and as our company’s strategies evolve, we are finding new ways to work together. We have created a great product in Kayo, streaming 50 sports live including the AFL and NRL action, it’s exciting for Kayo to be endorsed for Live Pass customers by Telstra.
Kayo recently revealed it had 644,000 paying customers. The Foxtel-owned sports streaming service might expect another uptick in customers on the back of Telstra’s latest move.