Tech Start-Up Releaseit Launches With New Campaign Via Edge

Tech Start-Up Releaseit Launches With New Campaign Via Edge
SHARE
THIS



Releaseit, Australia’s new online rental marketplace, launches next week with a new campaign by creative agency Edge, encouraging Aussies to buy less and rent more to reduce consumption.

The platform connects people who want to rent things with people and organisations who have things to rent – from fashion to tools, party gear to baby gear and everything in between.

Edge was appointed in May last year to develop the brand identity, brand platform and go-to-market plan for Releaseit – the ‘eBay of rental’ – with this campaign representing the first large scale work in the rollout.

The new tech start-up joins a number of businesses working with Edge’s Accelerate team, which was established to assist start-ups to achieve scale rapidly. The team works with start-ups from idea to product, brand development to launch – working with founders and investors to maximise the potential of their businesses.


The new work focuses on all of the major rental categories with punchy, provocative creative promoting the benefits of renting or listing items to rent.

Peter Krideras, co-founder and managing director of Releaseit, said: “the work does a great job of explaining and selling the benefits of the marketplace. But more importantly, it hammers home our purpose, ‘to disrupt retail consumerism on behalf of the planet’ which really does underpin everything we do”.

The campaign consists of a broad Eastern Seaboard rollout in digital, social, print and out-of-home, as well as a local multi-channel activation in Sydney’s Inner West. Edge handled both creative and media.

Richard Parker, executive planning director at Edge said: “Releaseit is a brand that calls it like it is, and the brand idea ‘we don’t buy it, you shouldn’t either’ calls bullshit on the way things have always been done. It’s time to get consumption under control and Releaseit is a platform designed to do exactly that. By renting more and listing your products to rent out, you’ll help save the planet and put some cash in your pocket at the same time.”

CREDITS:

Client: Releaseit
Managing Director: Peter Krideras
Marketplace Strategy Manager: Kate Hall

Creative: Edge

Executive Creative Director: Simon Langley

Senior Copywriters: David Arns, Tim Wood

Senior Art Director: James Gillespie
Copywriter: Will Bassett

Art Director: Callum Foot

Executive Planning Director: Richard Parker

Managing Director: David Stretch

Planning Director: Caitlin Ammann

Senior Account Manager: Donna Phan

Design Director – Brand ID: Gary Walmsley

Content Creative: Harry Roth

Senior Designer: Waiton Fong

Designer: Sophie Millican

Media: Edge

Media Director: Rebecca Leahy

Senior Media Executive: Anushka Khemha

Media Executive: Kate McGregor

Please login with linkedin to comment

Edge Releaseit

Latest News

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]

Samatha Armytage Shares Her Drunk At Work Fiasco While Interviewing Karl Stefanovic
  • Media

Samatha Armytage Shares Her Drunk At Work Fiasco While Interviewing Karl Stefanovic

Former Sunrise host Samantha Armytage has admitted that she has pulled a ‘Karl Stefanovic’ and has been drunk while on air. The former morning show golden girl interviewed Karl Stefanovic on her podcast, Something To Talk About With Samatha Armytage. It was a pretty interesting chat, considering Stefanovic and Armytage used to be breakfast show […]

NSW Government Launches New Sexual Consent Campaign Aimed At Under 25s
  • Campaigns

NSW Government Launches New Sexual Consent Campaign Aimed At Under 25s

A new public awareness campaign has launched which aims to educate sexually active young people around new consent laws. Called “Make no doubt” the ads are for the NSW Government and have been launched ahead of a major change to sexual consent laws set to come into effect in NSW from June the 1st. The […]

by B&T Magazine

B&T Magazine
Alexa Looks To Expand Her Knowledge Of Australia By Teaming Up With The Betoota Advocate
  • Campaigns
  • Technology

Alexa Looks To Expand Her Knowledge Of Australia By Teaming Up With The Betoota Advocate

Alexa continues to learn and lap up Australian culture, with Amazon today announcing the addition of new ‘Strayan slang to her vocabulary. From well-worn phrases like “Dog’s Eye” to emerging social-media slang like “Bachelor’s Handbag”, Alexa’s latest lessons are part of her ongoing Aussie education and make it even easier for her to understand her […]

Twitter Executives Unclear About Future Of Company Under Musk
  • Technology

Twitter Executives Unclear About Future Of Company Under Musk

During a meeting held by all shareholders of social media company Twitter, there were a lot of questions asked regarding the direction they would be taking and when the deal with Tesla owner Elon Musk would be finalised, but no real answers were given. Twitter CEO Parag Agrawal simply said that they were “…working through […]

Study: Over 90% Of Major US Brands Think Their Creative & Media Needs To Be Better Aligned
  • Media

Study: Over 90% Of Major US Brands Think Their Creative & Media Needs To Be Better Aligned

A new US study of 100 major brands with annual marketing budgets in excess of $US50 million ($A70 million) has found a worrying mismatch between creative and media spends. Creative management platform Smartly.io released the survey called Releasing the Power of Digital Creative. You can read the study HERE. While 89 per cent of the […]

by B&T Magazine

B&T Magazine
Bastion Asia Solidifies Its Strategic Partnership With Adventi, Shanghai
  • Marketing

Bastion Asia Solidifies Its Strategic Partnership With Adventi, Shanghai

Asian marketing communications agency Bastion Asia has announced a strategic partnership with one of Shanghai’s leading PR agencies, Adventi, to drive greater digital and marketing innovation for Australian brands seeking to engage with Chinese audiences. Adventi, a marketing and communications agency specialising in luxury brands, is known for bringing some of Europe’s biggest luxury brands […]

Engine Creative Brings Innovation To The Lost Person Poster Using Modern Day Technology
  • Campaigns
  • Technology

Engine Creative Brings Innovation To The Lost Person Poster Using Modern Day Technology

Engine Creative has reinvented the missing person poster – re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children’s Day. The striking, high-tech digital posters show a ‘live’ image of the missing person appearing to move their eyes, smile and make facial expressions. […]

Amplify Announces Three Senior Promotions & New Client Wins
  • Advertising

Amplify Announces Three Senior Promotions & New Client Wins

Amplify, the global creative agency specialising in experience and culture, has added Canva, PlayStation and Levi’s to its client roster and announced a string of senior promotions in a phase of strong business growth. The agency will provide brand experience services to the three global brands. Coinciding with significant new business momentum, Amplify has boosted […]

Spark Foundry Promotes Sue-Ellen Osborn & Greg Cattelain
  • Media

Spark Foundry Promotes Sue-Ellen Osborn & Greg Cattelain

Spark Foundry has announced two more key promotions, aimed at further strengthening its investment and digital capabilities. Effective immediately, Sue-Ellen Osborn (left in main photo) moves from her position as group activation director, to the elevated new role of Sydney head of investment. Meanwhile Greg Cattelain (right), formerly national head of programmatic, steps into the […]

LinkedIn Puts The Spotlight On Indigenous Australians In The Workplace With New Campaign By Campfire X For Reconciliation Week
  • Campaigns

LinkedIn Puts The Spotlight On Indigenous Australians In The Workplace With New Campaign By Campfire X For Reconciliation Week

LinkedIn, the world’s largest professional network, has today launched the latest iteration of its #ConversationsForChange initiative with a new content series in partnership with Indigenous-led creative consultancy, Campfire X. The three-part series, titled ‘Change Starts With’, aims to highlight the often subtle, everyday moments that can impact Indigenous Australians in the workplace. The campaign encourages […]

Microsoft Build 2022 Conference Unveils A Number Of Key Updates On Windows, Office, And More
  • Technology

Microsoft Build 2022 Conference Unveils A Number Of Key Updates On Windows, Office, And More

Microsoft’s Build conference for developers that took place yesterday showcased several important additions to the US tech giant’s PC software that will soon be released to the public. During the presentation, which was live-streamed for audiences all around the world, the company revealed their plans for various programs such as Teams. Microsoft will soon be […]

Australia’s Ad Standards Received 4675 Complaints In 2021, Up 33% Year-On-Year
  • Advertising

Australia’s Ad Standards Received 4675 Complaints In 2021, Up 33% Year-On-Year

Australia’s ad watchdog Ad Standards has released its annual Review Of Operations that provides an insight into advertising complaint statistics and key areas of work in 2021. Some 4675 advertising complaints were lodged last year, 33 per cent more than in 2020. The Ad Standards Community Panel considered a total of 315 cases and upheld […]

by B&T Magazine

B&T Magazine
The Six Habits Of Successful Entrepreneurs
  • Opinion

The Six Habits Of Successful Entrepreneurs

Alan Manly (main photo), OAM, is the CEO of Universal Business School Sydney (UBSS) and author of The Unlikely Entrepreneur. In this guest post, Manly offers tips from turning that side hustle into entrepreneurial greatness… Over the past few years, the success of leading businesses and entrepreneurs has been thrust into the spotlight like we […]

Opinion

by B&T Magazine

B&T Magazine
Metarise Create Innovation With Australia’s First-Ever Web3 Incubator
  • Technology

Metarise Create Innovation With Australia’s First-Ever Web3 Incubator

Collective Campus, Australian innovation consultancy and start-up accelerator, is spinning off Metarise – a web3 venture fund and tokenized start-up accelerator focused on bringing web3 projects to life across Asia-Pacific. Having run numerous web2 accelerators in partnership with brands such as Microsoft, Village Roadshow, Charter Hall, and Mills Oakley, Metarise’s ANZ Launchpad will be run […]

TikTok Unveils A Whole New Field Of Marketing Opportunities Through #TikTokMadeMeBuyIt
  • Campaigns
  • Technology

TikTok Unveils A Whole New Field Of Marketing Opportunities Through #TikTokMadeMeBuyIt

The popular video sharing platform TikTok is showing agencies its unique potential as a place to share their products with its latest #TikTokMadeMeBuyIt campaign, which is becoming increasingly appealing with audiences and users. During the pandemic, TikTok became one of the breakout social media outlets, rapidly rising in account numbers as people all across the […]