Australian winery Taylors Wines has unveiled its new global brand platform, developed in partnership with independent creative agency Agency Next Door (A.N.D).
Launched under the platform For all time, the campaign reimagines Taylors for a new generation of wine drinkers while staying true to the family-owned brand’s rich heritage.
Rolling out first across Australia and New Zealand this month, the platform will extend globally to key markets across Asia, Europe, and North America over the coming year.
“Taylors has always been about crafting wines of timeless quality,” said Tanya Marler, chief marketing officer, Taylors Wines. “With this new creative platform, we’re proud to share that spirit on a global stage and connect with a new generation of wine lovers everywhere.”
The campaign marks the first major global creative expression of Taylors since appointing Agency Next Door as creative agency of record in early 2025. The work will span film, print, digital, social, and in-store activations, bringing a contemporary edge to a brand that has been a mainstay in Australian winemaking for more than five decades.
“Taylors is an iconic Australian brand with genuine heritage credentials, and now is the right time to share that story in a bold new way,” said Kieran Burke, managing partner and strategy director, Agency Next Door. “With this platform, we’ve aimed to balance timeless craftsmanship with cultural currency, positioning Taylors as relevant for all time.”
The campaign launch will be supported by a major media push across broadcast, out-of-home, digital and social channels, with additional international market rollouts planned in the coming months.
Credits
Taylors Wines
Chief Marketing Officer – Tanya Marler
Senior Global Marketing Manager – Angela Pursey
International Brand Manager – Jayshal Bawa
Brand Manager – Frankie Bradburn
Creative – Agency Next Door
Partner & Executive Creative Director – Jay Woods
Partner & Strategy Director – Kieran Burke
Creative Director – Nick Jamieson
Creative Designer – Shauna Nobuko
Production – Mojave
EP – Harrison Mark
Director – Lincoln Caplice
Producer – Hamish Roxburgh
DOP – Grégoire Lière
Photographer – Josh Robenstone
Editor – Lucas Vazquez
VFX & Online – ThingFX
