SEEK has launched a new campaign highlighting that every Aussie can find their best job match using its AI-powered search and match functionality, with its creative partner, Droga5 ANZ, part of Accenture Song.
The campaign is launching with Tarzan, before he was the King of the Jungle, and Dorothy before she made it to Oz. It will feature five iconic characters known for their jobs, captured just before discovering their true calling. Like all job seekers, each character possesses unique skills and aspirations that SEEK matches to their ideal role.
This new campaign is an exciting build on SEEK’s iconic ‘SEEK and you shall find’ brand platform.
The new campaign, directed by Taso Alexander from Revolver, launches in Australia and New Zealand on May 18 across television, online, OOH, radio and social.
The media strategy was delivered by UM Australia, UM New Zealand and SEEK’s internal media and customer engagement team. You’ll see the campaign running across TV, outdoor, online video, radio, search, email, display, social and SEEK owned channels. It’s also running in cinema in Australia.
“Together with Droga5, we had the task of bringing the power of SEEK to life in a way that was both refreshing and distinctive while also tapping into the playful side of our brand personality”, said Maryanne Tsiatsias, SEEK chief marketing officer APAC.
“When it comes to looking for a job, we know how important it is for Australians and Kiwis to be able to find the right opportunities for them. Everything we do is centered on doing just that and we’re very proud of our unrivalled search and match functionality.
“It’s no coincidence that Australians and New Zealanders are almost six times more likely to find the best match for them on SEEK. Like the characters in our ads, no matter what their requirements, SEEK is where Australians will find the right job for them.
“As the region’s most trusted employment marketplace, and with the implementation of enhanced AI-powered search and match functionality, we wanted to bring this capability to life with simple, entertaining and hard-working advertising.
“Everything we do at SEEK is centered on helping job seekers and employers find their best matches and ensuring that when people do seek, they really shall find a job that meets their individual preferences and requirements. This campaign demonstrates one of the ways we do just that.
“We joined forces with Droga5 to develop a fun and impactful campaign that will drive talkability and we’re really proud of the results of the collaboration. We can’t wait to see how audiences respond, and we hope they enjoy all the surprises along the way.”
“One of the things we are most proud about is how entertaining and expandable this campaign is”, added Joe Sibley and Hugh Gurney, executive creative directors, Droga5.
“It’s well branded, tells you everything we want you to know and doesn’t sacrifice on entertainment value. We think people will love it.”
Credits:
Client: SEEK
Chief Marketing Officer, APAC: Maryanne Tsiatsias
Head of Marketing, ANZ: Philippa Jamieson
Head of Digital and Media, APAC, Mark Thiele
Senior Marketing Manager, Media and Planning, Kevin Alphonso
Senior Marketing Manager – Integrated Campaigns: Jasmine Taulla
Marketing Manager – Campaigns: Carly Robinson
Marketing Manager – Social & PR: Simone Gioia
Marketing Manager – ANZ Digital Marketing: Allison Downes
Senior Marketing Associate – Social & PR: Dylan Tucker
Senior Marketing Associate – Media & Planning: Belle Healy
Senior Marketing Associate – Programmatic: Christina Chow
Marketing Associate – Programmatic: Luke Pritchard
Creative Agency: Droga5 ANZ, part of Accenture Song
Chief Executive Officer ANZ: Matt Michael
Executive Creative Director: Joe Sibley
Executive Creative Director: Hugh Gurney
Head of Strategy: Dave Collins
Nat Head of Production/Producer: Romanca Mundrea
Senior Producer: Katie Wellbelove
Senior Art Director: Ben Horewood
Senior Copywriter: Michelle Canning
Design Director: Raphael Tamkalis
Designer: Noel Yeung
Chief Client Officer: Jayne Brady
Senior Business Director: Kim Thompson
Business Manager: Ingrid Zhang
Production Company: Revolver
Director: Taso Alexander
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/ Partner: Pip Smart
Producer: Lib Kelly
DOP: Ari Wegner
Production Designer: Alex Holmes
Wardrobe: Sophie Fletcher
Post Production: The Editors
Producer: Isabella Key
Editor: Mark Burnett
Colourist: Edel Rafferty
Sound: Squeak E. Clean Studios
Executive Producer: Ceri Davies
Head of Sound: Paul Le Couteur
