Talent Corp is giving agencies and brands the chance to submit celebrity talent into its 2026 research wave.
Participating brands and agencies will be provided with a full data set for their nominated talent that goes beyond social media metrics and audience size.
It will include insights around audience suitability, benchmark data against the top 10 competing talent and information highlighting the talent’s strongest attributes, including trust, awareness and likability metrics.
Limited opportunities are now available for brands, agencies, media partners and talent representatives across the country to have key celebrities measured as part of this year’s research wave.
The initiative will provide participants with access to independent consumer data, empowering marketers and agencies with deeper insights to guide future talent partnerships, campaign strategies and investment decisions.
Talent Corp’s new offering comes ahead of the release of its 2026 Australian Talent Index and Top Talent Report, which will provide new insights into consumer attitudes and sentiment towards a range of Australian celebrities.
The Australian Talent Index, now in its fifth year, gives brands, agencies, media partners and talent representatives a clear, evidence-based understanding of how Australians respond to high-profile personalities.
Wildlife warrior and host of I’m A Celebrity, Get Me Out of Here! Robert Irwin was named Australia’s most popular broadcast personality in 2025, taking out the top spot for the second consecutive year. Irwin’s commercial trajectory reflects his sustained universal likeability, with a growing brand partnership portfolio including Bonds, a high-profile win on the US season of Dancing with the Stars that extended his reach into the American market, and his upcoming appointment as host of the 2026 TV WEEK Logie Awards, each a signal to brands and agencies of his cross-market appeal and audience trust, as defined by the Talent Index.
“With the 2026 Talent Index expected to deliver new insights into talent performance, audience appeal and commercial fit, this is an opportunity for brands and agencies, for the first time, to secure the data they need to support their next campaign, ambassador or influencer decision,” said Talent Corp managing director, Mark Noakes.
“Whether you’re reviewing your current brand ambassador roster, considering talent for an upcoming campaign, or comparing influencer and celebrity options, the Australian Talent Index provides independent consumer data to guide decisions beyond social media metrics, audience size and gut feel. For marketers, the index is more than a popularity ranking – it’s a strategic tool that reveals which personalities have the strongest audience connection, trust and relevance within key demographics, providing a valuable advantage in an increasingly influencer-driven economy.
“Celebrity partnerships have become a vital part of today’s marketing landscape, with brands significantly investing in personalities who can build authentic connections with audiences. The Australian Talent Index gives marketers a data-driven lens to understand which talent deliver both reach and resonance, helping brands select partners that strengthen brand perception, maximise engagement and drive results.”
