Talent Corp has signed an exclusive partnership with Hollywood entertainment marketing and product placement company, FastBreak Entertainment, giving Australian and Asian brands unparalleled product integration opportunities in major blockbuster films and TV shows.
Under the new multi-year deal, which is the first ever brokered outside the US, Talent Corp has secured exclusive representation rights for brands from Australia, Southeast Asia and the South Pacific, giving them product placement opportunities on the global stage.
As part of the agreement, Australian and Asian brands will be able to secure story-led, integrated product placement across TV, movies and streaming content released globally from a number of major production houses.
FastBreak Entertainment is a premier entertainment marketing and product placement agency, headquartered in Los Angeles. Founded in 2001 by Tricia Olsen, the company has more than 25 years’ experience connecting brands to film, television and digital content platforms via product integration, placement strategies, partnership development, entertainment marketing and campaign management.
FastBreak has extensive relationships with major studios, including streaming giants Netflix, Apple TV, Disney +, HBO Max and Prime Video, along with iconic production houses like Walt Disney, Marvel Studios, Sony Pictures, 20th Century Studios, Columbia Pictures, Universal, Warner Bros Studios and Paramount.
In recent years, FastBreak’s product placement has extended to hit TV shows including Running Point, Sirens, The Bear, White Lotus, Euphoria, Yellowstone and Landman, and high-grossing movies like Barbie, Twisters, The Devil Wears Prada 2, and the latest Batman, Spiderman and Jurassic Park films.
Commenting on the partnership, Talent Corp MD, Mark Noakes, said: “Our exclusive partnership with FastBreak is a significant milestone for Talent Corp and an exciting step forward for celebrity-based product placement for Australian brands. As the region’s leading talent-led media agency and home of the annual Australian Talent Index, the partnership with FastBreak takes our offering to a new global level for brands.
“This partnership creates new opportunities for brands to seamlessly integrate into entertainment content, connecting products from across the region with audiences authentically and engagingly. The global product placement market is now a significant part of the broader entertainment industry, particularly as brands increasingly look beyond traditional advertising to integrate their products into the content that audiences watch and love. We’re super excited to bring this opportunity to the Australian and Asian markets, and to work with Tricia and the awesome team at FastBreak. We are creating meaningful partnerships between brands, talent and the global entertainment industry.”
FastBreak Entertainment founder, Tricia Olsen, said: “We are thrilled to partner with Talent Corp on our first representation agreement for the Australian, Asian and South Pacific markets. Australia is home to some of the world’s most innovative and recognisable brands, and we see enormous potential to connect those brands with audiences through integrations that elevate visibility, build cultural relevance and drive measurable value. This partnership is about unlocking new opportunities for Australian and Asian brands to be seen on the global stage, integrating products into the content audiences love, in a way that feels authentic and impactful. We’re excited for the opportunities this creates for Australian and Asian brands looking to expand their international reach.”
Talent Corp chief commercial officer, Ruth Thompson, said: “Our partnership with FastBreak represents a significant commercial opportunity for Australian brands to feature on the global stage.
“For the first time, we’re able to offer brands from Australia, Southeast Asia and the South Pacific unmatched product placement opportunities across major TV shows, blockbuster films and premium entertainment content. Brands in the region have never been able to as easily and as cost-effectively access global audiences through premium product placement as now. By placing brands directly within the content featuring talent that consumers are watching – those ‘watercooler’ TV and film moments that audiences genuinely connect with – we can create authentic, high-impact connections that extend well beyond conventional media. We are already seeing a growing pipeline of regional brands with global distribution expressing keen interest.”
