Taboola has signed a new partnership with LG Ad Solutions to offer Performance Enhancer, a solution that connects the gap between premium TV exposure and measurable digital outcomes.
Advertisers are investing in TV because it delivers unmatched reach and impact—and now they can connect that value directly to measurable outcomes. Performance Enhancer provides an end-to-end, performance-based solution across CTV and all other digital channels, globally.
“This partnership creates a more connected and measurable ecosystem for brands,” said Serge Matta, president, LG Ad Solutions. “By extending campaigns beyond the Smart TV into high-quality digital environments, brands can drive more site visits and conversions, optimise toward audiences most likely to act, and validate the real performance impact of their CTV investment. It’s a more efficient, more measurable, and more connected way to plan media.”
Performance Enhancer brings together LG Ad Solutions’ audience insights—powered by first-party ACR data—with the technology behind Realize, Taboola’s performance advertising platform, and extensive digital inventory to help advertisers: Broaden impact, which involves extending LG Ad Solutions campaigns beyond Smart TVs into thousands of trusted publisher sites to drive more site visits and conversions; Optimise CPA, which is optimising toward modelled lookalike audiences with the highest likelihood to convert; Quantify ROI, attributing site visits, engagement, and down-funnel conversions directly back to TV exposure; and enhance efficiency, consolidating cross-platform measurement to strengthen future media planning and eliminate fragmentation.
“LG Ad Solutions continues to make their TV screens a destination for meaningful connections between brands and audiences,” said Adam Singolda, CEO of Taboola. “Their massive footprint, trusted brand, and wealth of free CTV content create a tremendous opportunity for advertisers to reach consumers at scale.
“Through this partnership, we’re bringing the best of both worlds together, from the top-of-funnel impact of the big screen to the mid- to lower-funnel performance of the open web. Together, we’ll help advertisers drive more value and growth by connecting CTV awareness with measurable outcomes.”
