Taboola is set to globally expand DeeperDive, its Generative AI answer engine that lives within many publishers around the world, including the USA Today Network, and BuzzFeed Asia.
Since launching in general availability in late 2025, DeeperDive has seen rapid adoption among both publishers and readers across the open web. DeeperDive transforms publishers’ trusted content into an interactive discovery experience, meeting the evolving expectations of readers.
It reaches nearly 7 million monthly active users. The most popular question categories include politics, sports, finance, entertainment, and shopping. Around 50 per cent of user questions on DeeperDive are about the last 24 hours of news, entertainment and sports information.
While typical recirculation rates on the internet over the last 30 years have remained in the low single digits, publishers that have integrated DeeperDive are seeing as much as up to 17 per cent user adoption. Some publishers are seeing one in six visitors actively ask questions about topics they care deeply about, turning passive reading into a highly engaged discovery experience.
Historically, when visitors read articles on publisher sites, the likelihood they continue on to another article has remained in the low single digits, typically resulting in just one or two articles read per visit. DeeperDive changes that dynamic. Once users enter the LLM experience, where they can ask questions, follow up, and explore suggested prompts, the likelihood that they choose to read an article rises to around than 20 per cent.
For the first time, editors can start their day with direct insight into what their audience is curious about. Through the DeeperDive dashboard, editorial teams can see questions from readers. These insights help inform editorial coverage and guide homepage decisions toward the topics readers care about most.
As part of DeeperDive’s recent momentum, Taboola has also announced global availability of the technology in new languages and regions. Publishers including Ouest France, El Nacional, and Ynet are joining Taboola for this new expansion that will see the technology available in French, German, Hebrew, Japanese, Korean, and Spanish.
Adam Singolda, CEO of Taboola said: “Publishers love DeeperDive because it brings the AI revolution directly into their own environments, enabling readers to ask questions, have conversations, and discover trusted content in entirely new ways,”
“I believe the AI landscape will ultimately be defined by two models: subscription LLMs and ad supported LLMs. With DeeperDive, we have the opportunity to build the largest ad supported LLM for the open web, free for publishers and free for users. At the same time, we’re creating a powerful new supply opportunity for advertisers and a meaningful new revenue stream for publishers.
“People want more than answers. They want trusted content and to be part of a community. While direct AI engines are powerful, I will always prefer watching Knicks highlights on my favourite local or sports site or reading travel reviews from a trusted publication when planning a trip with my family. Experiences built around trusted content and community will only grow stronger over time.”
