Sydney Opera House Launches ‘Where Inspiration Lives’ Campaign

Sydney Opera House Launches ‘Where Inspiration Lives’ Campaign
SHARE
THIS



The Sydney Opera House has launched its latest campaign,‘Where Inspiration Lives’, a campaign intended to communicate the possibilities and excitement children and families can experience at the world-famous performing arts centre.

To coincide with the launch of the campaign, the Opera House has signed a new two-year partnership with national screen advertising supplier Val Morgan, which will result in a ‘Where Inspiration Lives’ 60-second video being screened in Dendy, Event Cinemas, Hoyts and Palace Cinemas across New South Wales.

Launching in cinemas this Thursday, ‘Where Inspiration Lives’ follows a young girl’s imagination inside a makeshift sails-shaped cubby house as she recounts a recent trip to the Opera House to her wide-eyed younger brother.

Under the magical glow of a flashlight, they’re both transported to the Opera House where together they explore beneath the sails of Australia’s most famous building.

Along the way, the pair comes face-to-face with much-loved children’s characters Spot the Dog, One the Bear, Beep, and dinosaurs from Erth, all of whom feature in the Opera House kids’ programs past, present, and future.

The video, created by Connecting Plots and produced by Infinity Squared, was developed to promote the Opera House’s Children, Families & Creative Learning program, which aims to inspire young people of all ages and backgrounds in the arts.

Sydney Opera house director of programming, Fiona Winning said: “This campaign beautifully captures the wonder and magic of a child’s imagination.

“It’s that very same sense of wonder, awe and magic that we seek to create when people visit the Opera House.

“We are passionate about programming that inspires and delights audiences of all ages and we love this campaign’s invitation to dream, which the Opera House’s Children, Families & Creative Learning program offers.”

Winning added: “It is wonderful to have the opportunity to share this story on-screen in cinemas across New South Wales, with the support of Val Morgan.

“The Opera House is a place for everyone and partnerships like this play a vital role in broadening our reach and connecting us to diverse communities as well as highlighting the incredible experiences available beneath these famous sails.”

This new partnership will enable content to be shared through Val Morgan and VMO’s network of nearly 12,000 screens across the country, reaching 12 million Australians through its cinema and outdoor advertising networks.

Val Morgan managing director, Guy Burbidge said: “We are excited to be partnering with one of the most iconic venues in Australia, the Sydney Opera House, a brand synonymous with culture, passion and memorable experiences.

“At Val Morgan, we connect brands to the most passionate people and there is a great synergy between our audiences and those of the Opera House.

“We are thrilled to be starting this partnership journey and providing one of the most engaging platforms to launch this new brand story.

“We can’t wait to make the truly beautiful messages of the Opera House memorable to all of Australia.”

Burbidge continued: “Through our cinema and outdoor advertising networks we influence audiences in the moments that matter, engaging consumers throughout their day when they are looking to escape, achieve and explore.

“The ‘Where Inspiration Lives’ is the first of many campaigns where the Opera House will be able to reach over 12 million Australians in moments that matter.”

Please login with linkedin to comment

Sydney Opera House Val Morgan

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]