Sydney Opera House Launches ‘Where Inspiration Lives’ Campaign

Sydney Opera House Launches ‘Where Inspiration Lives’ Campaign

The Sydney Opera House has launched its latest campaign,‘Where Inspiration Lives’, a campaign intended to communicate the possibilities and excitement children and families can experience at the world-famous performing arts centre.

To coincide with the launch of the campaign, the Opera House has signed a new two-year partnership with national screen advertising supplier Val Morgan, which will result in a ‘Where Inspiration Lives’ 60-second video being screened in Dendy, Event Cinemas, Hoyts and Palace Cinemas across New South Wales.

Launching in cinemas this Thursday, ‘Where Inspiration Lives’ follows a young girl’s imagination inside a makeshift sails-shaped cubby house as she recounts a recent trip to the Opera House to her wide-eyed younger brother.

Under the magical glow of a flashlight, they’re both transported to the Opera House where together they explore beneath the sails of Australia’s most famous building.

Along the way, the pair comes face-to-face with much-loved children’s characters Spot the Dog, One the Bear, Beep, and dinosaurs from Erth, all of whom feature in the Opera House kids’ programs past, present, and future.

The video, created by Connecting Plots and produced by Infinity Squared, was developed to promote the Opera House’s Children, Families & Creative Learning program, which aims to inspire young people of all ages and backgrounds in the arts.

Sydney Opera house director of programming, Fiona Winning said: “This campaign beautifully captures the wonder and magic of a child’s imagination.

“It’s that very same sense of wonder, awe and magic that we seek to create when people visit the Opera House.

“We are passionate about programming that inspires and delights audiences of all ages and we love this campaign’s invitation to dream, which the Opera House’s Children, Families & Creative Learning program offers.”

Winning added: “It is wonderful to have the opportunity to share this story on-screen in cinemas across New South Wales, with the support of Val Morgan.

“The Opera House is a place for everyone and partnerships like this play a vital role in broadening our reach and connecting us to diverse communities as well as highlighting the incredible experiences available beneath these famous sails.”

This new partnership will enable content to be shared through Val Morgan and VMO’s network of nearly 12,000 screens across the country, reaching 12 million Australians through its cinema and outdoor advertising networks.

Val Morgan managing director, Guy Burbidge said: “We are excited to be partnering with one of the most iconic venues in Australia, the Sydney Opera House, a brand synonymous with culture, passion and memorable experiences.

“At Val Morgan, we connect brands to the most passionate people and there is a great synergy between our audiences and those of the Opera House.

“We are thrilled to be starting this partnership journey and providing one of the most engaging platforms to launch this new brand story.

“We can’t wait to make the truly beautiful messages of the Opera House memorable to all of Australia.”

Burbidge continued: “Through our cinema and outdoor advertising networks we influence audiences in the moments that matter, engaging consumers throughout their day when they are looking to escape, achieve and explore.

“The ‘Where Inspiration Lives’ is the first of many campaigns where the Opera House will be able to reach over 12 million Australians in moments that matter.”




Please login with linkedin to comment

Sydney Opera House Val Morgan

Latest News

Why Advertisers Cannot Overlook The Benefits Of Generative AI
  • Partner Content

Why Advertisers Cannot Overlook The Benefits Of Generative AI

The world of work is changing thanks to the advent of generative AI and the new tech is helping workers perform their jobs faster and better. At the same time, however, staff have never been so stretched with mundane tasks. This fact is something that Microsoft, in particular, is aware of with a recent study […]

Partner Content

by B&T Magazine

B&T Magazine
Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]

B&T TV – Jasmin Bedir On Why Trade Media Needs To “Drop The Shade”
  • B&T TV

B&T TV – Jasmin Bedir On Why Trade Media Needs To “Drop The Shade”

Innocean CEO Jasmin Bedir and B&T‘s Imposter-In-Chief found themselves both fighting some pretty serious battles this week on B&T. Industry legend Bedir, famed for being the brains (and fire) behind the F*ck The Cupcakes Movement, recently turned her attention to the dangers of anonymous comments on the website of trade rags. Whilst Bedir champions constructive […]

Icon Agency Nabs Michael Knox From Think HQ
  • Advertising

Icon Agency Nabs Michael Knox From Think HQ

Following a period of rapid growth, independent Icon Agency has announced the appointment of Michael Knox (lead image) as executive creative director as part of its ongoing commitment to creativity and refreshed brand positioning. In this newly created position, Knox will oversee the creative output across the whole agency. Icon’s group managing director, Joanne Painter, […]

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO
  • Marketing

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO

Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]

Three New Hires At Amplify
  • Marketing

Three New Hires At Amplify

Extra pressure on Amplify's Nescafé Blend 43 catering tin today with the arrival of three new recruits.

Digital Advertising Excellence: A Blueprint For Maximum Engagement & Sustainability
  • Partner Content

Digital Advertising Excellence: A Blueprint For Maximum Engagement & Sustainability

The intersection of sustainability and attention in advertising is crucial, says PubMatic’s regional director ANZ, James Young. Eliminating ads that fail to capture consumers’ attention not only reduces wasted spending but also minimises unnecessary emissions arising from those ineffective impressions. Let’s explore some strategies advertisers can adopt to enhance digital advertising for both attention and […]

Partner Content

by B&T Magazine

B&T Magazine
Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]