In the latest brand campaign from the For Fun’s Sake platform, Suzuki shows that it’s the most fun you can have on any number of wheels.
Charles Baylis, Executive Creative Director, Deloitte Digital explained that, “when it comes to having fun on the road, we realised the only thing that comes close to a Suzuki, is a motorbike. And even then, it’s only half as fun. Mathematically speaking.”
The advert comes as Suzuki continues to lead Australian light vehicle segment sales, reporting a 30 per cent increase in total vehicle sales year-on-year.
Michael Pachota, General Manager, Suzuki Automobiles said, “the least fun thing you can do is to repeat yourself, so it’s great that we have a brand platform that really lets us change things up and keep our creative fresh, because the least fun thing you can do is to repeat yourself.”
The campaign will roll out across OOH, social, radio and digital.