Marketing intelligence platform Supermetrics is pushing further into agentic AI, launching a new tool designed to help marketers move from analysing campaign performance to executing changes directly through AI chats.
Called Campaign Management, the new solution connects cross-platform advertising data with AI-powered workflows, allowing marketers to identify performance opportunities, assess recommendations and make campaign changes without leaving their AI assistant.
Built on Supermetrics’ existing data infrastructure, Campaign Management brings connected marketing data and campaign actions into AI tools, including Claude.
Marketers can approve recommended changes directly within a chat, with configurable permissions, budget guardrails and human approval processes designed to keep them in control.
Supermetrics CEO Anssi Rusi said the launch reflected a shift in how businesses were beginning to use AI, with some marketers moving beyond using the technology to analyse performance and looking to act on its recommendations.
“There’s pressure on every marketing team to put AI to work, but not everyone is starting from the same place,” Rusi said. “Some are still getting their data connected. Others are already using tools like Claude to analyse performance and work out what to do next. For those teams, the question is, ‘Why do I have to leave this conversation to make the change?’
“They want to act on the recommendations where they’re already working, while staying in control of what happens to their campaigns.”
The tool supports campaign management across Google, Meta, LinkedIn, Microsoft Advertising, TikTok, Snapchat and ChatGPT Ads.
Supermetrics said the launch builds on its broader evolution from marketing data integration towards AI-powered marketing intelligence and execution, with the company looking to make campaign data more accessible and actionable.
One early US-based user, six-person digital marketing agency Premier Cru Solutions, said it was already saving around 30 per cent of its time using Campaign Management alongside Supermetrics for Claude.
The agency uses the tools to build, restructure and optimise Google Ads and Meta campaigns through a single chat.
In one Google Search campaign rebuild, the team completed work estimated to take 14 hours in just two hours, before final fine-tuning.
Premier Cru Solutions founder and head of growth Matthew Thompson said the ability to identify problems and make changes across multiple platforms from the same conversation had changed how the agency worked.
“Campaign Management is changing how we work. We find the problem and make the fix across Google and Meta from the same chat, and every change gets checked before it goes live,” Thompson said.
“We aren’t using that time to take on more clients. We’re using the time and richer data to give our clients answers they may have never had before.”
