Omnicom Media Australia has appointed Asier Carazo as its first chief strategy officer, creating a new group-level role as part of its continued investment in media strategy for clients.
He joins from Atomic 212°, where he most recently served as chief strategy officer, bringing more than a decade of experience spanning media and creative agencies and client work across more than 40 markets.
In the new role that begins in January, Carazo will work alongside the strategy leadership of Omnicom Media agencies including OMD, Initiative, PHD, UM, Hearts United and Mediahub.
He will report to Omnicom Media chief executive Kristiaan Kroon and join the Australian executive committee.
Carazo will strengthen the connection between Omnicom Media’s strategists and the world’s largest network of media and creative strategists, spanning Omnicom Oceania and extending into Omnicom’s regional and global capabilities.
Carazo is considered one of the leading media strategists in Australia and has played a pivotal role at the high performing Atomic 212° for several years.
He was named Atomic’s MVP in its most recent Agency Scorecard, and he is also among B&T’s Best of the Best media strategists this year.
“Asier has an outstanding reputation in the market, built on strong client relationships and sharp strategic thinking,” Omnicom Media Australia CEO Kristiaan Kroon said.
“He has a real ability to get to the heart of a business challenge and turn complexity into clear, actionable thinking and is an exceptional addition to our leadership team.”
Carazo said: “When I first spoke with Omnicom Media, I was so excited to find we shared the same point of view: the greatest value media agencies can bring to clients increasingly sits upstream, in strategy that solves real business problems in ways that are creative, effective and genuinely interesting.
“This is a once-in-a-lifetime opportunity to elevate the role of strategy across Australia’s largest media agency portfolio, home to some truly iconic brands. I’m thrilled to be joining the Omnicom Media team in the new year.”
