Betty’s Burgers has appointed independent media agency Superhuman to lead media strategy, planning and buying.
Founded in Noosa in 2014, the brand has grown to 75 restaurants nationally. With new store openings underway, upcoming burger launches and a fresh approach to media designed to match the ambition of the business.
Betty’s Burgers, head of marketing & experience, Aimee Hocking, said: “Betty’s Burgers is at an exciting chapter of our growth story. We have a clear vision and we’re hungry to look at fresh ways to take the brand to new audiences as a key enabler of that.
“We’re delighted to have Superhuman as our media partners. From the start, their calibre of thinking has been top class. We’re getting trusted, senior-led advice from people who are in the platforms making decisions for us. They’re thinking about the full customer journey from awareness right through to the till and that’s helping us test, learn and scale at a pace we’ve never achieved before.
Superhuman, founder, Luke Maher, said: “We’re loving working with Aimee and her team – they’ve got real ambition for the brand and that makes our job exciting. Media right now means we can do things for Betty’s that wouldn’t have been possible even 18 months ago, and we can do it faster and better than ever before.
“We’re using new tools to test incrementality, connections planning that creates meaningful impact and media spaces that are more creative than they’ve ever been. It’s a great time to be doing this work.”
