Suntory BOSS Coffee has launched a new summer campaign via It’s Friday, celebrating the many “summer tribes” that bring the season to life.
The spot is rolling out across OOH, digital, social and retail.
The campaign spotlights the spontaneous, carefree moments that define an Australian and New Zealand summer: pre-work mornings, Friday knock-offs, sunny weekends and impromptu hangouts. In all of them, ice-cold Suntory BOSS Coffee shows up as the iced coffee made for summer.
“Everyone has their own way of doing summer, and Suntory BOSS Coffee fits naturally into all of it,” Suntory BOSS Coffee and Future Brands’ head of execution Morgan Loveridge said.
“Whether you’re powering through a workday or taking a well-earned break, Suntory BOSS Coffee is your summer buddy, refreshing and crafted with care using the flash brew method, and made for the little moments that make summer feel like summer,” Loveridge added.
Suntory BOSS Coffee is known for combining convenience with authentic Japanese craftsmanship. Every can is brewed using the traditional flash brew method, a technique that rapidly chills freshly brewed coffee to lock in aroma and flavour. This process delivers a barista-quality experience.
“Time to call it and make it official. Aussies and Kiwis live for summer and Suntory BOSS Coffee is the coffee buddy that helps them make the most of it,” It’s Friday’s CCO Vince Lagana said.
Credits:
Client: Suntory Boss Coffee
Agency: It’s Friday
Production Company: The Pool Collective
Photographer: Juliet Taylor
Retoucher: Mark Sterne
