Study: APAC To Be A Market Leader In Mobile & Handheld Gaming

Study: APAC To Be A Market Leader In Mobile & Handheld Gaming

A global market study on Mobile and Handheld Gaming has found that the smartphone platform type segment is expected to gain a significant BPS in terms of Value through to 2026.

The recently-compiled report by Persistence Market Research also revealed that the global mobile and handheld gaming market is projected to witness a CAGR growth of 10.3 per cent through to 2026.

Growing preference for unique graphic interfaces will remain attractive to the end-users, which is a factor will contribute towards growth of the global mobile and handheld gaming market, according to the study.

Moreover, increasing adoption of control sensors for full body is likely to fuel demand for mobile and handheld gaming devices.

Other factors that will contribute to the growth of the global mobile and handheld gaming market through to 2026 include:

  • the adoption of augmented reality (AR) with control sensors;
  • interaction and graphics based on AR along with audio-visual systems;
  • adoption of mobile phones and smartphones based on virtual reality;
  • growing awareness related to headsets based on virtual reality; and
  • an upsurge in demand for esports.

Mobile gaming segment to remain dominant

Gaming consoles among other platforms that offer handheld consoles will account for a large section of global revenues, according to the report.

This segment is likely to hold a market share of nearly 58 per cent in the global mobile and handheld gaming market by the end of 2026.

The report also found that the smartphone platform type segment is expected to gain a significant BPS in terms of value through to 2026.

Mobile and handheld gaming market (Persistence Market Research)

By the end of 2026, Android – among other operating systems for handheld and mobile gaming segments – will remain dominant, with this segment likely to register a CAGR growth of 10.9 per cent through to 2026.

APAC to represent a leading market        

The Asia Pacific (APAC), among other regions, will represent a major market in the global mobile and handheld gaming market throughout 2026, the report found.

The market for mobile and handheld gaming in this region will represent over US$50 billion in terms of revenue by the end of 2026. The mobile and handheld gaming market in North America will register a CAGR growth of 9.5 per cent in terms of revenue.




Latest News

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
  • Technology

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]