Sydney independent agency Studio LDN has been appointed by three leading healthcare providers, including Medcast and Hola Health, to deliver branding, customer experience strategy, and digital transformation.
According to the UX, design, and strategic experience agency, they won the new business without any pitches.
For Medcast, Studio LDN is refreshing the brand with a modern, technology-led positioning in clinical education, while designing MedLuma’s end-to-end customer experience to help clinicians engage with AI-powered learning at the point of care. The agency’s remit spans brand strategy and identity for both Medcast and MedLuma, UX and product design for MedLuma, and the website design and build for Medcast’s relaunch.
The agency will also leverage its experimental division, LDN AI Lab, to test AI solutions aimed at improving customer research, UX, conversion rate optimisation, and creative content for the MedLuma launch.
Susann Clifton-Smith, head of marketing and communications at Medcast, praised Studio LDN’s approach.
“There is no shortage of agencies offering the perfect pitch to elevate brand position and refine look and feel,” she said. “What set Studio LDN apart was not the pitch, but the partnership. From day one, they have been a joy to work with, listening deeply, thinking through solutions with care, and iterating alongside our team at every step to deliver a strong brand proposition and customer experience.”
Hola Health, a 24/7 on-demand digital healthcare platform supporting over one million Australians, has appointed Studio LDN to reposition the brand as a distinctive player in the crowded telehealth space, handling brand strategy, identity, and creating a new digital platform designed to drive conversion.
In a third win, Studio LDN has been appointed by a major global medical device company to conduct customer research and social listening to inform its social strategy and explore new creative opportunities.
James Sutton, founder and director at Studio LDN, said the wins underline the agency’s growing reputation in healthcare and its ability to help ambitious brands move quickly in a technology-driven market.
“Health brands are operating in one of the most demanding environments imaginable,” Sutton said.
“They need clarity, trust, and a digital experience that genuinely supports the business, not just the brand. Clients are looking for more than a design agency—they want a partner who understands the sector, can think strategically about the product and brand challenge, and has the capability to help bring new ideas to life.
“LDN AI Lab gives us a practical edge when clients are asking how AI can improve research, UX, CRO, and content. That thinking was a clear part of the appeal in projects such as Medcast’s MedLuma. We’re seeing more brands looking for partners who are not just following the conversation around AI, but actively experimenting with what it can do for real customers and real business outcomes,” he added.
The agency has previously worked with Mastercard, University of Sydney, Sydney Royal Easter Show, QBE Insurance, and Flexiroam.
