StreetIQ, a digital out-of-home (DOOH) platform, has appointed Dave Mullan as sales director as it expands across Australia.
With more than seven years’ experience across DOOH, AV and digital media, Mullan has held roles at Azerion, Channel 4 and Dentsu. Most recently, Mullan was programmatic aaccount director at JCDecaux UK, where he deepened relationships with agencies and trading desks while driving programmatic growth.
Mullan will lead agency and brand growth at StreetIQ, spearhead programmatic DOOH strategy across DSPs and trading desks and drive the commercial rollout of the platform nationally.
Mullan said: “I’ve spent years sitting across the table from trading desks trying to make programmatic DOOH easier to buy. What StreetIQ has built with verification and dynamic creative in one place was the answer to most of those conversations. My focus now is helping the right agencies and brands understand what’s within reach and giving them the confidence to act on it.”
The hire signals StreetIQ’s growing commercial momentum as DOOH shifts from static to performance-driven buying and emerges as the preferred mechanism for data driven campaigns.
Stephen Dolan founder of StreetIQ said: “The DOOH market is maturing quickly and agencies are demanding more measurable outcomes, dynamic creative and programmatic execution at scale. Dave has grown programmatic DOOH revenue in one of the world’s most advanced markets and so we’re bringing that expertise to Australia at exactly the right moment.”
