Dentsu Aegis Network’s premium entertainment content business, The Story Lab, has appointed Jayde Walker (pictured above, left) as group content partnerships director in Melbourne.

Leading The Story Lab’s partnerships and sponsorship team, Walker’s focus will be on creating ambitious media-led content partnerships that deliver business value for clients.

She joins the business with broad experience, having spent the past three years client-side within Deakin University’s central marketing division and, prior to that, as part of the strategic integration and planning team at Seven Network RED.

Walker is an experienced publicist and journalist, with stints at Seven Network, Nine Network and The Queensland Times.

Adriana Colaneri (pictured above, right), managing director of The Story Lab, said: “Strengthening the content partnerships capability is a key focus for The Story Lab this year and Jayde is an exceptional asset to lead the team in Melbourne.

“With her diverse experience and skill set on client side, media sales and as a content creator, she is best placed to accelerate growth of our content partnerships offering in 2018. I am exceptionally happy to be welcoming her to our team.”

Commenting on her appointment, Walker said: “I’m incredibly excited to join The Story Lab team. They’re a dynamic agency producing fantastic work in market, with the support and scope to drive some truly amazing content innovations.

“I’m looking forward to expanding our offering in 2018 and developing unique partnership propositions that help our clients tell their brand story in a compelling way.”