Creator marketing agency Sticki has promoted Giulia Mirabile and Ash Bell to strategic partnerships directors.
Sticki said the promotions recognise the pair’s contribution to expanding its client relationships, services and capabilities, while strengthening the agency’s leadership team as it prepares for further growth in 2027.
Both previously held the position of senior strategic partnerships manager and will continue to report to Rachael Webb, head of brand and partnerships.
Mirabile, who joined Sticki in May 2023 with a background spanning talent management and social media, has played a key role in developing the agency’s Content Library offering alongside its broader influencer and UGC campaigns. At Sticki, she has managed client partnerships with brands including Yumi’s and Lyka, helping grow the agency’s presence across food, family, lifestyle and pet categories.
Bell was one of Sticki’s foundation team members, joining from sister agency DataSauce in February 2022. With experience across CRM, design and media buying, she has helped shape the agency’s growing Events and Activations offering, working with Sticki clients including John Frieda, Mattel and Munro Footwear Group. She is also helping expand Sticki’s creator seeding, gifting and PR-led services.
In their new roles, both will take on greater responsibility for larger client partnerships, new business development and the rollout of new services, while continuing to lead campaign teams and support the agency’s next phase of growth.
“Giulia and Ash have been instrumental in building Sticki into the business it is today. They’ve grown our client relationships, helped us expand into new areas and played a huge part in bringing new and repeat business through the door,” said Webb.
“They’re two of the best operators in the industry, and these promotions are thoroughly deserved. We’ve always believed in backing our people and giving them room to grow, and both Giulia and Ash are proof of what that can look like.
“As we continue to grow, having people like them leading the charge puts us in a really strong position for what’s next.”
The appointments come as Sticki continues to invest in its team. In November, the agency also welcomes its newest hire from the award-winning Sticki Academy, with further recruitment planned for 2027.
