The Gifted Group (TGG) and MM MGMT have inked a partnership, connecting the management firms driving culture in sport, entertainment, fashion, lifestyle and beauty through a shared belief: Talent deserve considered representation, genuine care and clear commitment to their careers.
The alliance allows both firms to exchange cross-industry market resources , brand insights, creative collaboration and network access to identify broader opportunities for their respective rosters.
TGG has established itself as a disruptive force in sport and entertainment, challenging traditional approaches to representation and how talent build their careers. The roster includes names such as Daniel Gorringe (Dan Does Footy), Cooper Johns and Indie Bostock, reflecting the firm’s position across creator athlete talent, personality-led entertainment and new media.
MM MGMT works in the fashion, beauty, and lifestyle landscape, representing Sophia Begg (@sophadophaa_), Jacquie Alexander (@jacquiealexander), Sophie Fisher (@coconutandbliss) and more.
At the centre of the partnership is a shared philosophy: being selective about representation creates the space to do it properly. Operating as fully independent entities, both firms prioritise close relationships, individual career strategies and personal investment in the people they represent.
“We’ve built TGG by questioning what talent management should look like and taking real responsibility for the careers entrusted to us,” said Eddie Deal, founder and director of The Gifted Group.
“We’re deeply involved in shaping our talent’s careers, from long-term strategy and personal brand development to creating original IP and opening up new opportunities across sport, media, arts and entertainment. That starts with understanding the person, recognising what makes them distinctive and having a clear ambition for where they can go. We bring the strategic thinking, creative development and relationships to turn that ambition into work they can be known for.
“That’s what we recognise in MM, Cam and the team. There is genuine passion for the people they represent and conviction about where they can go. Those shared values make this partnership meaningful.”
Both firms remain entirely independent, with MM MGMT continuing to manage and lead exclusively in fashion, lifestyle and beauty, and TGG leading in sport and entertainment.
Ultimately it’s built for talent, the ambition is to open more doors that make sense for their individual careers, supported by managers who understand their strengths, interests and long-term goals. For brands, it offers access to complementary expertise and access grounded in close knowledge of the people involved as well as cross market access and creative collaboration for brand accounts.
Talent knows the difference between having an agent and having a team genuinely in their corner,” said Cameron Manuel, director of MM MGMT.
“At MM, our priority is always about giving our talent the space, strategy, and backing to thrive on their own terms. Partnering with TGG allows us to widen that horizon into sport and entertainment, connecting our roster with new opportunities while staying completely true to the care and individual focus we’ve always been known for.
“As fashion, beauty, and lifestyle increasingly shape sport, entertainment, and mainstream media (and vice versa), MM MGMT continues to lead with a high-touch, talent-first approach. This is only going to strengthen both rosters through shared resources without changing the direct, dedicated manager relationship at the heart of both firms.”
The partnership brings that vision together with a single standard: every opportunity must earn its place in the talent’s long-term career.
