oOh!media has signed an exclusive Out of Home content partnership with Rampart, the independent publisher of investigative business and financial journalism founded by Joe Aston.
The agreement has brought Rampart’s reporting on business, finance and the economy to oOh!’s Office network, reaching corporate audiences across Australia through more than 6,300 lift and lobby screens in workplaces nationwide.
The content will feature alongside insights from Rampart’s two podcasts, Rampart Talks and Rampart Weekly, which explore the companies, people and power structures shaping Australia.
Given the strong audience alignment, Rampart’s advertisers will also have the opportunity for their content to be repurposed into engaging short-form formats and amplified across oOh!’s Office network to extend reach and maximise engagement.
“Independent journalism plays a vital role in scrutinising corporate power and shaping the conversation around Australian business. oOh!media offers a compelling way to bring Rampart to a wider audience of business leaders and decision-makers, placing our journalism in the environments where they work. This partnership marks an important milestone in Rampart’s growth and our ambition to become an essential read for Australia’s business leaders,” said Aston.
“Rampart has quickly established itself as one of the most respected voices in Australian journalism. Its commitment to quality journalism and telling the stories that matter to Australia’s business community makes Rampart a standout addition to our Office network, delivering trusted, relevant content for professional audiences every day,” said oOh!media chief product and marketing officer Bel Harper.
