oOh!media has strengthened its digital Out of Home (OOH) network in Western Australia with new digital billboards, renewed council contracts and further digitisation of its street furniture portfolio across Perth.
Leading the rollout is a new double-sided digital billboard on Canning Highway at Como, just five kilometres from Perth’s CBD and impacting 233,895 trips every 28 days. The site gives brands presence on the key Perth-Fremantle corridor, capturing traffic travelling northbound towards the CBD and southbound through Perth’s inner southern suburbs. oOh! will add another premium digital location along Canning Highway in early 2027, with the launch of a new billboard in Palmyra.
oOh!’s existing Ocean Reef Road supersite in Wanneroo has also been upgraded to a double side digital.
“We know our clients have been looking for more premium digital opportunities in Perth, so it’s exciting to bring these sites to market. Location really matters in OOH, and Canning Highway and Ocean Reef Road put brands on one of Perth’s busiest highways. These are the kinds of sites that attract the attention of high-quality audiences,” said oOh! WA sales director Chris Eyres.
oOh! has also secured renewed street furniture contracts with the City of Cottesloe and City of South Perth.
New digital locations are planned across Cottesloe’s beachside precinct as well as South Perth, with its prime position opposite the CBD on the Swan River and in Melville 13 new digital panels have already been installed, with more to come.
“Western Australia is an important market for us and we’re continuing to strengthen our network where it matters most. With more than 1,000 Street Furniture assets across 120 suburbs, our street furniture network reaches 85 per cent of Perth metro audiences every week,” said oOh! chief commercial operating officer Robbie Dery.
“New large-format opportunities in established, high-value areas such as Como are rare, which makes securing premium digital sites along Perth’s key arterial routes significant. Bringing those standout locations together with the scale of our street furniture network gives advertisers a powerful platform to reach audiences across Perth”.
